Learn how to organize your finances on a freelance basis

There are several types of freelancers, from those who take some work just to supplement the income to those who depend totally on this function.

Whether as a complement or as a primary source of income, all money acquired through freelance work must be well managed.

Taking care of personal finances or business is not an easy task, so it is important to understand how to organize them well, so as not to end the month in the red.

To help you deal with your finances as a freelancer we have prepared a guide with the main points that should be taken into consideration for a smooth financial life.

The importance of financial management for freelancers

Working as a freelancer involves a great responsibility to get clients, meet all of them on time and deliver work of excellent quality.

One of the many challenges that freelancers find taking care of personal and legal accounts is one of them.

Even if you have a professional who does your accounting, it is important that you understand the processes involved in managing your money.

The main problem faced by the freelancer in relation to money is instability, because in one month there can be a lot of work, therefore a good income, and the following month this scenario can change.

That is why it is important that the freelancer is always aware of his income, his expenses and his growth.

How to do financial management for freelancers

Although unstable, freelance work needs to be seen as a source of income, so it is important to be valued and taken seriously.

The freelancer needs to have an entrepreneurial vision to keep his work and make it grow

Below are some tips on how to do financial management for freelancers:

Set your goals

Setting goals is of great importance for organizing your tasks, but also for defining how far you want to go.

If you don’t have a final destination it’s common to get lost, but if you define exactly where you want to go the way it gets easier.

Don’t lose sight of your money

It may seem unlikely, but many people don’t know how much they earn and how much they actually spend at the end of a month.

For a freelancer, this situation may be even more common, since this value may fluctuate from one period to another.

This can be a big problem because you will lose track of how much you need to earn to pay for your spending.

To be sure of your earnings you need to average your earnings, so create a cash flow, listing everything in and out of your pocket.

Always think about your growth

Using the money you earn as a freelancer just to pay your bills is a mistake that many people make.

If you want to grow you have to invest in your business and in this case, your business is yourself.

Be sure to set aside a portion of your income to make your business grow by investing in courses, equipment, and other things that can make you a better professional.

Growth and expenses

To manage your money well as a freelancer you need to know that your expenses cannot be based on your last month’s earnings.

Thinking about the fluctuation your income may face, you need to have your feet on the ground and know that your fixed expenses cannot exceed your average earnings in the last few months.

Don’t be afraid to take control of your money and prospect growth for the future.

Always study the best way to gain more clients and do your job in the best possible way.

A great way to be a good professional is to have an excellent infrastructure and a place to focus on your work.

For that Easy Work Space offers the best in shared offices for you to grow your business.
Contact us today and get to know our plan and services, certainly one of them will be the right meditation for you.

Remote management: The secrets to having a team united even remotely

To talk about remote work until the beginning of the century was something unimaginable because everyone was stuck to the idea of presence as a mandatory criterion when performing a function within a company.

However, with the digital revolution through which the world has recently passed, distance working has become something viable and spread by several professionals, mostly autonomous.

Gradually, some companies began to join the home office in a few days of the week and even hired professionals to work exclusively remotely.

Whether for convenience or necessity, many companies are facing a new working model, and dealing with this novelty is still a challenge for many managers.

However, remote management is not something from another world and, believe me, with a little planning, the right tools, and a lot of commitment from the team it is possible that everyone is united even at a distance.

Efficient communication

The first thing to be valued when we talk about remote management is the issue of communication between the parties. We need to ensure that the message is conveyed clearly and objectively so that it is received without noise.

In addition to taking every care in the way one communicates, another important factor to be taken into account is the means by which communication between the team will occur.

To ensure that the workflows in the best way it is important to have well structured and reliable software that allows the interaction between all members of a project.

Productivity and autonomy

One of the features required for teams working remotely is productivity and autonomy.

If within a formal work environment there are people who do not perform their functions in the most productive way, remotely this characteristic tends to accentuate.

Therefore, it is extremely important to observe the performance of each team member separately and assess whether they have enough autonomy to ensure productivity in their tasks.

Periodic Feedbacks

When managing from a distance, it is necessary to understand what the team needs and also to leave well established the results that are expected from it.

A good remote manager needs to periodically establish the group and individual feedback to evaluate the work of his team, recognizing merits and clarifying points that need improvement.

Feedback is an essential tool that cannot be lost in a remote working relationship because it ensures that the parties involved know what is expected of them and can improve every day.

The human factor

Even though we are not faced to face with your team, it is fundamental to remember that each member behind the machine is a human being who has qualities, defects, problems, and a history that needs to be taken into consideration.

It sounds silly to talk about it, but when dealing with the digital world every day it is difficult to take into consideration the human factor and the perception that the work is being done by the machine can become a reality.

So, get to know your team beyond the work, set up periodic videoconference meetings that allow everyone to see themselves, and recognize themselves as people who are working separately but united for a purpose.

Don’t forget to make room for dialogue and even relaxation, after all, with the troubled day to day work, everyone will feel more stimulated when creating social bonds.

When facing the challenge of building a company and managing teams, it is extremely important to count on the best services and an infrastructure that doesn’t give you headaches, for that you can count on Easy Work Space, we offer plans for all types and sizes of business and certainly we have one that fits your needs perfectly. Contact us to know how we can help you.

Learn to save money and always stay in the blue

There is no right time to start saving, but in times of crisis containing spending more than a goal is a necessity. Learning to take good care of your money and have a more peaceful financial life is very important.

To help you in this difficult mission of understanding your spending, classify the need for each one of them and start putting the economy into practice, we have prepared a step by step that will put your financial situation in blue.

Evaluate your personal expenses

There are some expenses that are essential, others not so essential, and there are still those that are easily dispensable. Knowing how to classify each of your expenses will make it much easier to save.

Start by listing all the expenses you’ve had in the last month and classify them into three categories:

Essential expenses

They are those expenses that cannot be left unpaid, such as housing, transportation, consumption bills, food, etc.

These kinds of expenses cannot be totally cut, however, they can be reviewed and it is possible to find more economical solutions.

Expenses of medium importance

In this category you should include those expenses that are not essential, but are in some way adding to your life, such as education expenses or house or car maintenance services.

This type of expenditure usually has a deadline and can be planned in advance, so before you start an expenditure like this evaluate your real need and whether it will fit into your budget for the period it will last.

Superfluous expenses

The banal expenses are the easiest to cut, but they are also the ones that get out of control the easiest, among them are shopping, restaurants, tours, everything related to leisure.

To reduce these expenses there is no other way if you don’t have control and determination, know how to say no to certain luxuries and give up some facilities.

Cut expenses

After evaluating all the expenses you have had, assess the real need for each one, and which ones can be reduced or even extinguished.

Some everyday expenses are invisible, but they are there, taking your money away, such as credit card annuities, bank fees, extra services on consumer bills, etc.

Make a withdrawal of all these expenses and contact banks, internet operators, among others, to cut these expenses.

Find out how much you earn

When you receive your salary or your company’s profits, you have an X amount in your account, and the worst mistake a person can make is not knowing exactly how much you earn.

It may sound like a joke, but there are actually many people who have never stopped to calculate the net amount they receive, that is, how much money they actually put in each month, and so they have no idea how much they can spend.

Slicing your money

Once you find out the exact or approximate amount you earn, it’s time to define where your money will go, so you better control your expenses and use your money wisely.

Your essential expenses cannot exceed half of what you earn in a month, if they exceed that amount it is time to review your expenses and start to consider whether it is worth moving house, exchanging the car for public transportation, etc.

Of the remaining fifty percent you can devote about half to medium and superfluous expenses, thus leaving a quarter of your money.

This remaining one quarter should be saved for the future, of course this is your decision, but it is highly recommended that a part of your earnings be saved for investments.

Spend with conscience

We spend most of our time working to get money, so being aware of how to spend it is not only responsible, it means being honest with yourself.

Those who take good care of their money can have a quieter life and avoid unpleasant surprises. So plan your spending well, be transparent with your finances and never worry about being in the red again.

Take care of your personal accounts and count on Easy Work Space to help you with your business, here you will find several services and all the necessary infrastructure for you and your team to work without worrying about anything.

Understand the difference between business spending and investment

In a company, whatever sector it belongs to, finances often need to be reviewed and optimized. Costs, expenses, prices, amounts, expenses and investments must always be reviewed.

To avoid financial errors in planning your business, it is essential to understand each step you take when it comes to money and to know with certainty whether each financial movement is an expense or an investment.

By knowing this difference you will be able to analyze more clearly the results of your business and detail what is actually coming back to you in the form of profit. That’s why we’ve prepared this article to help you differentiate what is spent and what is invested in your company.

Understanding what are SPENDINGS:

The expenses are defined by all the money used for the realization of the company’s final activity, i.e., those aimed at maintenance, expansion, profit incentive, increase of raw material, labor, equipment, among others.

We cannot forget the unforeseen, all money destined to cover a demand that was not being expected can also be understood as expenditure. Unpredictable values, but necessary for business continuity.

The unforeseen expenses can be determined as a loss, since it will not be passed on to the final price of your product or service. On the other hand, it is also a one-off expense, which once paid will not return to your finances.

Among the expenses, we can understand them in two ways, costs and expenses, below we will understand what each one means:


We can understand as costs all the values related to production, i.e. labor, raw material, and all the expenses for the final product to be delivered.

Among them are the bills of consumption, equipment maintenance and the payroll of its employees.

The costs are determinant for the functioning of the business and need to increase whenever the intention is to produce more.

There are direct and indirect expenses, the first is linked to the production of your product or service and the second is the deployment, such as logistics, cleaning, maintenance, ie those sectors that keep production running and carry the work forward.


Expenses related to the expenses necessary to maintain the administrative structure and others not related to the final product.

They can be of a fixed or variable nature, the first group being those that do not change, even in the face of a change in billing, i.e. they do not cease to exist as in the case of rent and consumption accounts.

Variable expenses, on the other hand, are linked to the cost of the product or service, and vary according to sales. In other words, they are those expenses that depending on your demand may be higher or lower such as freight, taxes, etc.

Understanding the origin and purpose of each of your company’s expenses is an essential factor to measure performance and identify possible failures in your system.

Understanding what INVESTMENTS are:

Every expense that aims to increase the revenue of a company can be understood as an investment.

Every investment presupposes an added value, that is, the valorization of your business.

It is extremely important to understand that to make an investment it is necessary to use an initial value, with the objective of making it return in the short, medium or long term.

Each investment must be made after research and study to make sure that it will indeed bring positive results and not losses.

An investment can be made in order to reduce costs, for example, if your monthly expenses with rent, consumption accounts and infrastructure are too high, you can review the need for these expenses and propose changes, such as starting the administrative activities in a coworking instead of maintaining a private office.

From movements like these you review the need for expenses and can turn changes into investments.

If you’re looking for solutions for your business count on Easy Work Space, here we can offer you several services for your business to go further.

The power of women entrepreneurship

In the month of women we prepared a panorama of female entrepreneurship, of its strength and, above all, of its importance.

Women’s struggle for gender equality and space in the labor market has already walked a long way, but there are still many stages to be conquered.

The search for rights regarding violence against women also continues, the rates of femicide are increasing all over the world and every day women need to fight to reach a safer place in society.

But what does all this have to do with the scenario of entrepreneurship? It all has to do with entrepreneurship!

Generally speaking, women have higher levels of education than men and work longer hours, in return they receive lower wages, and progress seems to be very small towards equality.

Despite all these difficulties, women are still committed to developing their professions and also to launching themselves into their own business world, strengthening women’s entrepreneurship.

And women have not entered this medium for fun, the growth rates of female entrepreneurship grow every day and already outstrip the growth corresponding to businesses created by men.

The discussion on this subject needs to be encouraged and means of supporting women’s businesses need viability and support. Only then can women strengthen their businesses and encourage other women to follow the same path.

Women in the world of entrepreneurship

Entrepreneurship is not limited to the creation of big businesses with exorbitant profits, every entrepreneurial action carried out by women brings it closer to empowerment and financial autonomy.

Female entrepreneurship is a fundamental tool for social transformation towards visibility for gender issues.

Many women find in entrepreneurship the chance to support themselves and be independent, in this way they gain autonomy within their own family and before society.

Women’s challenges

We move every day towards a world with gender equality, but women’s achievements still have a long way to go for even greater growth in female entrepreneurship.

Dealing with prejudices regarding women is one of the main challenges to be faced in this journey. Disengaging the image of the housewife who for many years was understood as a solely maternal being and home is a challenge.

Today, this image is being modified and the woman conquers her space little by little through study, work, performing leadership functions and managing her own business.

Besides the social challenges, we cannot leave behind the question of self-confidence. It is common for many women to have the well-known impostor syndrome, and not see themselves as ready to perform some activities that they are fully capable of.

Trust must be constantly worked out among women individually and collectively, so they must continue investing in education, taking responsibility in business and undertaking.

What lies ahead

Women’s entrepreneurship tends to grow every year, women should increasingly assume leadership positions and invest in their own companies.

However, some steps need to be taken, among them the reduction of prejudice and the weakening of the thought that women belong solely and exclusively to domestic service.

We believe that little by little these beliefs will weaken and women will become stronger as workers, leaders and entrepreneurs.

You, the woman who works, undertakes and believes in a future with more and more opportunities for women, invest in your future and encourage other women to do the same.

If you are looking for a solution and a space with all the infrastructure to boost your business, count on Easy Work Space, surely here you will find an ideal plan to achieve all your goals.

Home office is the best way out? Tips to professionalize remote working

Traditional working models are increasingly being reinvented, whether in the way we carry out our activities, in relationships with colleagues, or even where we work.

With the arrival of high-speed Internet, endless possibilities for communication have arisen and remote work has become part of the lives of thousands of companies, becoming a reality for many workers.

But is everyone ready to face a job at a distance? Not everyone can get used to this idea right away, but with organization, planning, and following some tips we proved that it is possible to be very professional working remotely.

What is remote working

In practice, remote working is nothing more than doing your job from a distance, so it means you can work from anywhere in the world.

In remote work you dictate your rules regarding the distribution of your workload, yet you still have the same responsibilities, demands and goals you would have if you were in the office.

The new working relationships make remote work possible and make some practices like home office and the use of coworking more and more common in the corporate world.

Initially, remote work was more linked to freelance professionals, but it is increasingly common for this practice to be adopted by entrepreneurs and employees from various fields.

Advantages and disadvantages

Remote working has several advantages, both for companies, employees, and even the environment.

Displacement: When working remotely, the professional has the possibility of not having to travel long distances to his workplace and avoid rush hours, especially in large metropolises.

Choice of schedules: For those people who like to work at alternative times remote work can be perfect, after all, you have total flexibility to choose at which time of the day or night you will perform your tasks.

Autonomy: By working remotely you gain a lot of autonomy to make your own decisions, so keep delivering your demands and meeting your goals.

However, remote work also has its disadvantages, especially for those who have not yet adapted to this type of activity.

Proactivity: Working remotely, whether at home or as a coworker, requires a lot of proactivity. You have to be responsible and organize yourself very well to carry out your tasks and meet deadlines.

Social coexistence: One of the disadvantages of working remotely is the lack of coexistence with co-workers, because the professional may end up isolating himself a lot and even damaging his networking. One solution to this issue would be to choose to work in a coworking, where you would be in contact with several professionals.

Essential tools

As said before, the Internet is the main factor that makes remote work possible, since it provides highly efficient communication tools, capable of leaving a team as close as if it lived in the same space.

To make this possible we need to count on some basic items such as a smartphone, a computer, and access to an internet network.

In order to facilitate communication with your superiors and other team members it is important to have an online chat application, preferably those that allow individual or group calls and videoconferences.

Another important tool for any remote professional is to have a good cloud data storage service, so it is easier for them to access their own files, as well as share them with their team.

Maintaining a shared virtual agenda can also facilitate the day-to-day lives of remote professionals and their working relationships in many ways.

There are some remote management programs that specifically serve to help with task management and tracking employee activities. They also enable functions to be delegated and everyone to have an overview of the progress and demands of a project.

Who is remote work for?

To some people remote work may seem like the best thing in the world, while to others it can be a nightmare. Therefore, when facing the need to work remotely you need to be honest with yourself and find out what your professional profile is.

When it comes to a highly focused person, capable of carrying out your tasks autonomously and dealing with various distractions, remote work is easier and doing home office can be a great way out.

However, if you have difficulty organizing yourself, don’t have autonomy and even less know how to deal with distractions of the environment, working at home can be the worst way out for your everyday life.

So when taking responsibility for working remotely create a routine according to the schedules you work best and organize yourself in the best way to meet your demands.

If you’re closer to the second profile than the first, maybe you should choose to work in a coworking, after all you’ll be more focused, have fewer distractions from the environment and still be surrounded by several professionals focused on their work.

Know the plans and services available at Easy Work Space, certainly one of them will be what you need to make your work more efficient.

How to be creative in business

Creativity and entrepreneurship go hand in hand, in the business world being creative is essential, because a good entrepreneur must know the importance of this resource and use it in his day-to-day practices.

There are several ways to be creative in the world of entrepreneurship, from the development of new products and services to the way your company performs daily tasks in order to optimize processes and increase production.

Creativity permeates all layers of entrepreneurship and is essential for the growth and good performance of the company, so let’s raise some indispensable points to stimulate creativity in business and reap the fruits of this practice

Why encourage creativity?

High market competitiveness requires differentiated solutions and new resources to win customers. To achieve this it is necessary to work with creativity and develop means to achieve business opportunities.

Offering good quality products and services is no longer enough to maintain a successful company, today it is necessary to create experiences for customers and strengthen the brand through creative measures.

What is different about Creativity and Innovation?

Creativity and innovation are two factors that are reflected in the results, so they can only be measured from the moment they generate a return in some way.

In a scenario of constant change such as the world in which we live and work, knowing how to differentiate creativity and innovation is of utmost importance for any company.

Creativity is linked to the ability to generate new ideas, which can occur in several ways, and trigger in something solid or in a new thought.

Innovation, in turn, is more linked to process change, that is, it transforms something that already existed into something more efficient, and for this to become real, it is necessary to employ creativity.

How to have creativity in several processes?

After understanding the meaning of innovation in business, we can see that it can be employed in various layers of your business, whether in creating a new product or reviewing a process in any industry.

You can be creative being an accountant, a lawyer, a manager, just review the way you perform your functions and use creativity to propose changes that can be truly innovative.

Is it possible to turn creativity into innovation?

Every innovative process involves creativity, but not every creative thought generates an innovation.

To transform creativity into innovation it is necessary to break the barrier of the obvious and put into practice solutions that go beyond the basics.

When proposing a new business model, a differentiated process or a solution that you consider innovative, you must wait for the results of these changes to see if it really exceeds the previous model.

Are there ways to stimulate creativity?

Creativity can and should be constantly stimulated, for that you need to pay attention to some details of the day to day, realize what makes you more creative and especially, know how to identify the ideas that can be valuable.

Look for references: Creation does not happen from anything, to create something different you need to gather a set of things you have already had contact with and organize them in a new way.

Activate your observer mode: The best way to deliver to your audience something that will truly please them is to observe models that have worked before, by knowing something that your interlocutor identifies with, it is easier to create something else that speaks that same language.

Work in an inspiring space: The place where you perform your tasks can make all the difference in your creative process. When working, you need to have a calm environment both to perform your activities and to make that pause so important to the mind.

Change the focus: Often we get stuck with an idea or proposal and we can’t get rid of it and move on to something new, at that moment it’s important to know how to detach and move in another direction.

Try it: Those who limit themselves to their comfort zone are deprived of knowing new things that can be very useful later on, so avoid pretenses and propose to try different things, even if they are not part of your personal taste.

Take note: Sometimes we have an idea and we don’t know very well in what context to apply it, however, it may be useful in the future and in case you haven’t written down what came to your mind, that idea will be lost. So, when thinking about something you consider creative, even if you don’t find at that moment a way to apply it, take note and wait for the right moment to use it.

Creativity is something that you build and when put into practice it is capable of generating surprising results. To reap the fruits of a successful business, the creativity factor is essential, so don’t leave it aside.

If you are looking for solutions for your daily life and need to count on the tranquility of a place 100% prepared for you to work and let your ideas flow, get to know the services that Easy Work Space offers, for sure we have a plan that fits your needs.

How to set the sales price of your products or services

One of the great challenges of entrepreneurs is to set the price of their products or services, often just do a headcount and believe that everything is fine.

However, this is a very important part of your business, the price that reaches the final consumer needs to be carefully thought out so as not to be so low as to generate embezzlement in the company’s accounts, nor be so high as to drive customers away.

Many factors need to be taken into accounts, such as the cost of the product, the expenses it generates for the company, the profit you want to obtain and the price charged by competitors in the market.

To help you define fair values for the company and for the final consumer, we prepare a list with the main points to be taken into consideration when pricing your products or services.

Final price

The final price of your product is the one that customers will find on the shelf, or on the website, i.e. the amount that the final consumer will pay.

This can be one of the main factors in the competitiveness with your competitors, that’s why it is so important and can define the destiny of your company.

Remember that this amount needs to be enough to cover the costs of your production, the expenses generated to carry out the sale and ultimately generate a profit margin sufficient for the growth of the company.

We will better understand each of the items that will help you define the final value of your product:


The costs are included all the values involved with the manufacture of the product, i.e. labor, rental of machinery, raw material, etc..


The expenses are calculated by the sum of all the values involved in the sales process of the product, i.e. transportation, salespeople, marketing strategies, among others.


Finally, profit is the company’s return on the entire sales process. This part may vary but must be sufficient to meet the company’s growth expectations.

The profit margin is usually calculated as a percentage on top of the cost values, which can be between 25% and 100% depending on each case.

Finally, the final price of the product will be the sum of these three factors:


Putting it into practice

It is important that you understand this process in practice, for this, we will use the example of a sportswear store and as a final product we will think of a personalized football shirt:

If to produce the t-shirt has spent a total of 30 dollars, considering the labor and the raw material and the total expenses with the sale is 10 dollars, you calculate the profit only on the cost value, in other words, if the profit is 50% it will be 15 dollars.

So, applying the rule we defined above the account would be:

$30 + $10 + $15 = $55.

That is, the price that the consumer will pay for a custom soccer shirt in your company will be 55 dollars.

Define the value of a service

To define the value of service the thought is very similar to the way of choosing a price for a product, however, in the cost value the most important factor to be taken into account is the labor.

Therefore, at this moment the important thing is to calculate the amounts spent to keep this professional, for example, in a company that provides cleaning services in offices, if a two-hour service costs you 30 dollars of labor, plus 15 dollars with expenses and your profit margin is 50% we will have the following result:

$30 + $15 + $15 = $60

Soon the price to be charged, to the final consumer, for an office cleaning service, for two hours, is 60 dollars.

Don’t devalue your business

Once this rule is applied, conduct market research to verify the values practiced by your competitors and consider the need to lower your profit margin, or even increase it.

Be careful not to engage in unfair price competition, many companies work with inferior products or services, and you should not let yourself be threatened by them.

Make sure the quality of your products or services matches the price you are charging for them and practice fair values for the consumer.

Website or blog, which is best for your company

Surely you have already faced the need for your company to have a digital presence, after all, the Internet is an essential channel today and an additional platform for communication with your audience.

However, the way it presents itself can be a little confusing in your head “I must create a website or a blog”. The answer is not so simple and will depend on a number of factors.

The main factor is your goal, depending on what you intend with your virtual presence, there will be an option that will best suit you.

To start unveiling which is the right choice for your company we will understand the difference between site and blog, what is the use of each one of them and which can solve your problems in the best way.

What is a website

A website is a page (or a set of pages) that, once built, will not undergo many changes over time, because it will serve as a virtual business card, where you can describe your services and show the face of the company.

The site will be responsible for presenting your company to the client, create a communication channel and show what are its values, vision and mission, so it is important that it has a formal and direct language, as if it were a face-to-face service.

What is a blog?

The blog, on the other hand, is a content channel, where you can write about issues that relate to the characteristics of your products or services, resolve doubts of your customers and thus create links to facilitate the sale.

From the content generated in the blog, your client creates proximity with the company, after all, it is used a more informal and indirect language, where the product is in the background and the needs of the consumer are in the foreground.

Characteristics and purpose of the Website

Through the site the customer knows your business, he can learn about your products or services, make purchases and connect with your company, however, it will be in an institutional environment, where the main focus is the company.

To get to your site probably the customer will have to know your company previously because it will hardly fall on your page by chance.

The main purpose of the site is to create a platform of contact with the customer by which he can know you better and make the purchase.

Features and purpose of BLOG

The blog is based on frequent posts, through it, the company needs to deliver the largest possible volume of content that encourages the customer to make the purchase of their products and services, ie, marketing is done indirectly.

With the use of some strategies, such as SEO (search engine optimization) is possible to improve the positioning of your site in search engines and thus make customers find your company through their searches related to their content.

The purpose of the blog is to build a network of leads (potential buyers) for your company and increase sales by gaining the sympathy of your audience.

How to choose between the two?

The choice will depend on your objective if you prefer to maintain a formal language with your audience and present to them only your services or products, decide for a site will fulfill this function.

If on the other hand, you need to create a more intimate relationship with your customers and talk to them more deeply about various issues related to your segment, the blog will be essential to create this link.

However you do not need to choose for one or the other, it is possible to create an area for a blog within a website and thus have the two channels of communication with your customer using the same domain.


The important thing is to take into consideration what makes your audience interested, the quality of the content presented is essential to keep your customers active and the visual identity also needs to be taken into account.

In order to deliver to your customers what they expect, it is essential to know the profile of their audience, to deeply understand what they are looking for and how they relate to digital platforms from entertainment to their consumer choices.

If you want to continue learning about the universe of business and entrepreneurship follow our blog, here you can find content to improve your performance and that of your company.

The importance of Digital Marketing for your business

To stop investing in Digital Marketing is one of the mistakes that your company can not make nowadays. The digital presence is essential for the good development of your business and relationship with customers.

If what you seek are real results, read this text until the end, here we will address the importance of Digital Marketing today, in addition to the need to draw strategies and relate well with your customers to be rewarded for your investment.

Why invest in Digital Marketing?

Each day more, customers are connected and reach them by digital means can be more convincing and effective, talking to your potential customers by this means brings proximity that increases the chances of conversion.

With the internet and social networks, consumers have gained the power to find information about the brands they consume, and the image created by these companies in this environment is essential in the purchase decision.

This kind of concern was for a long time exclusive to large companies, now medium and small businesses also need to be attentive to the news in this sector.

How to Invest in Digital Marketing?

The relationship with the client occurs from the production of content, either by articles on blogs, e-books, videos on youtube, among other platforms, from then on customers are attracted, becoming leads that will need to be nurtured by other means, among them the e-mail Marketing.

Marketing within digital platforms multiplies rapidly through the customers themselves since they are also producers of content and have the ability to impact their network through testimonials about their consumer experiences with their products.

Digital Marketing x Traditional Marketing

The biggest advantage of digital marketing is to build a qualified audience for the brand, i.e., to impact those people who are more likely to consume its products or services.

Because they are highly targeted, digital marketing costs are lower than traditional ones, bringing more real and measurable results.

Advantages of Digital Marketing

The aspects achieved by Digital Marketing directly impact the growth, reach and visibility and can bring several benefits for the company to achieve better results, among them we can mention:

  • Position yourself in the market
  • Establish sales channels
  • Measuring results
  • Increase return on investment

The best way to be effective in this process is to know your target audience in-depth, and for this many tools can help, because there are already ways to cross data and from this get very important information about the profile of your consumers.

What means to use in Digital Marketing?

Organic Traffic

One of the most efficient ways to attract your audience is through information, many people seek to solve their problems by reading texts in blog posts, e-books, and infographics, offering quality content to your audience you create a relationship of trust.

For these contents to be more accessed, it is necessary to use SEO (Search Engine Optimization) strategies, which define keywords and make the site more relevant in search engines that will take your text into the hands of those who seek for issues related to your company.

Another strategy that is also efficient is the sponsored link, from an ad on these sites your company can stand out in search results.

E-mail marketing

After conquering your future customers through organic traffic you need to maintain your good relationship with them, for this, the email marketing strategy will be your ally.

The e-mail marketing has a high rate of return on your investment, it brings your company closer to the public facilitating the disclosure of offers. Through e-mail marketing, it is also possible to measure your results effectively.

Social networks

Social networks cannot be forgotten as strong allies of your company’s digital marketing, through them it is possible to increase the visibility of your business.

In them, you will be able to share content and have the advantage of the high flow of information exchange, through which your own followers will replicate your ideas.


To achieve positive results for your company with Digital Marketing, it is not enough to have a website and social networks, it is necessary to create a strategy to generate visibility, conquer customers and monetize, for this it is essential to have a clear objective.

Once your goals are well defined, reaching your customers will be easier than it seems. The dedication and responsibility with the contents and ideas that your company will share will be the guarantee of the success of your disclosure process.