Brand positioning or branding is how you want to be remembered and recognized by your customers.
Your branding strategy or even rebranding should be the center of attention in your planning for you to sell more and build credibility and confidence in the market.
This strategy allows you to win the admiration of your audience and fix the advantages of your service or product in the customer’s mind.
Brand positioning is simply about the public’s perception of a brand. These strategies are used by leading companies and can help you to have clarity about your business and define how you want to be remembered in the market.
After all, how does brand positioning work?
Brand positioning is a branding strategy that focuses on the perception of its clients about the brand and not its products or services.
To ensure the audience and conquer a unique space in the imagination of your customers, you need to know very well the profile of your target audience.
You need to have a clear image and decide what image you want your company to convey. Create a real union between the values and solutions proposed and the personality of your brand, with the feelings and affective memories of the public.
No matter what kind of business or market your company is inserted, brand positioning is the place your brand occupies in the public mind, a place that will be overlooked also by your competition.
If your brand doesn’t detach itself or presents differences in relation to the others, your clients can end up opting for the concurrent.
How to find the strength and marking points of your business?
Map some points that can help you to understand your public and your brand.
Know for whom the product is intended.
You must know your target audience very well. Create a persona, as if you were an ideal customer. Try to know your gender, age, social class, where you live, consumption habits, pain, and dreams of your audience. Understand what is the public’s greatest desire that you will meet.
The more you know about your public, the more assertive will be your brand positioning.
Understand the problem that your product or service solves. When it comes to making your branding, it is essential to know what are the characteristics that differentiate your product.
It is essential that you understand what your customers’ problems your business can solve.
These advantages and benefits brought by your product or service need to be directly reflected in the positioning of your brand.
What differentiates you from your competition?
Besides knowing everything about your product and its audience, it is essential to always study and understand the context or market niche in which your company is inserted.
It is necessary to understand and know the market behavior, the public, and your competitors.
Start now to plan how you want your brand positioning. With good branding you will satisfy and retain more customers and attract more public to your brand!