The importance of planning for your business

In the business world it is common to be faced with the eagerness to perform our tasks as soon as possible, so many people believe that planning is a waste of time.

However, the truth is exactly the opposite, by making a planning you are valuing your time, which will not be spent performing tasks in a disorderly way without knowing where you want to go.

There is a Chinese proverb that says: “If you want to cut down a tree in half the time, spend twice as much time grinding the axe”. Next, understand the best way to prepare yourself through planning to ensure that your tasks will be carried out in the best possible way.

What is planning?

Planning is the definition of the steps that must be taken to leave the current moment and reach a goal.

For this, it is necessary to know exactly where you are and to establish an action plan with the necessary adjustments to go where you want.

Why to make a planning

For an efficient management the planning is essential, because from it it is possible to trace goals and objectives that will serve as a base to make decisions that can make the difference for the success of the company.
How to make a planning

To carry out a planning it is necessary to define a starting point and carry out a market analysis, considering the position of your company and your competitors.

From there you must define a mission to achieve your purpose and the steps you must take. It is important to set deadlines to achieve your goals as well as a deadline to analyze the results.

Strategic planning

The strategic planning must be performed by the leaders from the formalization of goals and objectives aiming the growth of the company.

To make a strategic planning it is necessary to consider the external and internal conditions to the company, to define the expected growth as well as the effectiveness and survival.

Tactical planning

Communication is the key word in tactical planning that acts as an intermediary between strategic and operational planning.

In tactical planning the decisions of superiors must be passed on in order to direct planning towards action.
Operational planning

This is the point where things happen, that is, in fact it reaches the productive sector where the workforce is operational.

Everything that was planned at a strategic and tactical level is put into practice, thus making all sectors responsible for the success of the company.

Conclusion

Planning is useless if there is no action, so be careful to put your planning into practice and always have it in mind to make sure that your plans are being followed.

Put in the calendar the dates that each goal should be reached, as well as a final date to make an evaluation of the results and consider a new planning.

If you are looking for ways to make your company grow, consider giving up bureaucratic worries and moving into coworking. In Easy Work Space you will find the best infrastructure solutions for your company.

What it takes to be a successful professional

In the job market many want to be a successful professional, but to achieve this position it is important to pay attention to the characteristics that must be cultivated day after day.

Besides knowing your job well it is important to have good habits and relationships. Next understand what brings you closer to being a successful professional.

Do what you like

When choosing a career it is important to choose something that you will exercise with real passion, this will be a first step to success.

While for some people to spend the day doing math may be something unthinkable, for others to work as an accountant, for example, it causes great satisfaction. Find what causes this feeling in you.

See beyond

The good professional must look beyond his own world, being able to see the possibilities ahead.

When finding an opportunity, the successful professional will not let it slip away, so that this action becomes something good both for his career and for the people around him.

This characteristic is also common among people with leadership skills, after all, a successful professional can in the future be an excellent leader.

Leadership ability

The possibility of leading should be one of the characteristics of a successful professional.

After a certain time of experience the successful professional can be at the head of a team and understand himself as someone with capacity to dialogue, take responsibility and lead.

The good leader is not the one who gives orders, but the one who serves as examples of action, empathy and responsibility to his team.

Having emotional intelligence

For a successful professional to know how to deal with his emotions is essential, even in the face of a great swing of feelings he must know how to keep calm in the work environment.

Who develops the quality of possessing emotional intelligence is able to develop solutions to problems that arise in moments of pressure.

Be polite and gentle

Kindness opens many doors, in the same way that the lack of it is capable of closing.

By being seen as a nice person and always open to do kindness, you begin to win the sympathy of people who have more facility in accepting you also professionally.

A simple good day, a firm handshake or that kindness to hold the elevator door can make people see beyond the good professional, but a person worried about making their surroundings pleasant for everyone.

Conclusion

So, do you gather the essential characteristics to be a successful professional? If so, congratulations, if not, know that it is possible to develop them and become every day a person better prepared for the job market.

In addition to developing your skills, it is important to have a space prepared with infrastructure and everything that is needed for you or your company.

With Easy Work Space you have this and much more, get in touch and schedule a visit.

Understand why Coworking can serve small, medium and large companies.

Do you know who the coworkers are? They are professionals from different areas who work in shared offices. Their work routines are increasingly collaborative, and the trend is for the Coworking office model to become increasingly popular.

This work format works in a simple way: independent professionals, small and medium companies get together in the same environment, forming a democratic space where everyone coexists and carries out their projects.

Coworking is for everyone

Shared workspaces are not only aimed at liberal professionals, startups and small businesses.
Large and medium-sized companies also benefit from the infrastructure and customized services offered by a Coworking.

These work environments are a reality all over the world and are here to stay.
At Coworking, work environments are promising spaces for the self-employed and end up being an environment where a lot of networking with professionals from different areas happens, besides a structure with a lower cost than renting a commercial room.

The space of a coworking is so democratic for entrepreneurship, that it has been an extremely advantageous alternative for large and medium-sized companies that end up attracting more talented professionals in the process in an environment of constant exchange.

The innovation that has been changing the way small and large companies, freelance and autonomous professionals relate among themselves, with their suppliers and customers.

Shared work environment as a trend

This connection between professionals allows more offices in the format to spread around the world.
In order to follow the trends in an innovative work environment and, of course, reduce short term projects, large companies have chosen to transfer some operations to Coworking environments, others take entire headquarters.

This flow of professionals and sense of community can open many frontiers as well as being stimulating spaces for ideas, business and talent circulating in the same place.
When companies use part of their team working and interacting in a Coworking environment, the system used can be fixed or rotating, allowing employees to have experiences with professionals from other companies.

In these spaces the companies can also within their own infrastructure, create an opening to receive employees from different areas, freelancers and other companies.

This organization process is not only advantageous for autonomous professionals and micro and small companies, the Coworking is an economic and innovation solution also, for large companies that approach smaller companies and autonomous professionals in a democratic and sophisticated environment that offers an infinite exchange of information, work and learning.

The big companies have already realized that they cannot close themselves in their large private offices. An example of this is Coca-Cola Atlanta, the unit has provided some employees with the possibility of working in a Coworking, together with local entrepreneurs, thus experiencing an enormous possibility of exchanging experiences.

A company that seeks to stand out by being up-to-date with what is happening in the world and attentive to innovations can certainly achieve a positive perception of its investors and suppliers, and invite them to get to know and participate in this more creative and open space, can strengthen business relationships.

How the virtual office can help your company

Many companies and freelance professionals want to count on the possibility of a nomadic lifestyle, with no fixed address, being able to carry out their activities from anywhere in the world.

This style of work is increasingly widespread and often a single company is composed of professionals spread across several continents.

However, it is common for a company to need certain amenities such as a fiscal address, telephone service and reception for mail and orders.

Therefore, a trend is becoming more and more popular among this type of company: the virtual office.

This service allows a series of facilities for those who need to fulfill certain formalities and at the same time enjoy the facilities of a more flexible life.

If you want to discover the advantages and disadvantages and if this service meets the needs of your company, below we list the main questions about the virtual office.

Who is the virtual office for?

The virtual office is a practical solution for professionals who do not need a physical structure for the operation of the company.

It can be used by professionals who act autonomously as accountants, lawyers, designers, advertisers, writers, even by companies with several employees who work remotely.
Why hire a virtual office service?

The advantages of hiring a virtual office service revolve around complying with certain formalities necessary for a business, bringing comfort both to the professional and to suppliers and clients.

Among the many advantages of this service we can highlight:

Cost-benefit

The cost of hiring a virtual office service is low, enabling the company to meet essential requirements and have many amenities for an affordable price.

Cost reduction

By having the possibility of hiring a virtual office service, the professional is exempt from the need to rent a place to carry out his activities and from all the other costs that a proper office generates, such as consumption bills, periodic cleaning, etc.

In addition, the professionals who perform the functions related to the virtual office are hired by the company that offers the service, exempting you from expenses with receptionists and telephone attendants.

Credibility

The first impression is the one you get, so presenting to your clients an option of a formal address and professional service is a differential that adds value to your company.

Privileged address

Typically, companies offering virtual office services are located in prime areas of cities, offering clients a privileged address that also values their business.

Physical space for eventualities

Because they are often linked to coworking spaces, the virtual office allows the professional to enjoy a space to work or to hold meetings and conferences and can pay for these extra services on demand.
Is a virtual office service worth hiring?

Finally, if you are an autonomous professional who works from home or does remote management of a team in a company, it is important to know the virtual office services.

This trend can help you save on your company’s costs, as well as propel you to a more professional level by making your company more formal and offering your clients several amenities.

Get to know the virtual office and other services offered by Easy Work Space, count on our infrastructure to improve your company, and go further in business.

The most common mistakes in the first steps of a company

When starting a business it is common for the entrepreneur to fall into some traps. No matter how prepared you seem, situations often arise that have not been foreseen and that is where many end up getting lost.

To avoid this kind of surprise it is important to know the mistakes that many have already made, after all, learning from the mistakes of others is the best way not to fall into the same mistake.

If you are in the first steps of your company and want to avoid the most common mistakes made right at the beginning of an enterprise, follow this article to the end and be prepared when an unforeseen event comes your way.

Think it will be easy

One of the biggest mistakes of a new entrepreneur is to believe that he or she will be able to build their business with minimal effort.

It is not something done consciously, but it unfolds from speeches we hear over and over again, such as: “you will be your own boss”, “you will own your nose”, among other phrases that make the life of the entrepreneur seem easy.

However, the reality of a person who decides to own his own business is very different, especially at the beginning.

When you work to start a business you have to understand that you will have to invest a lot of time and money and for that, you will have to give up many things at that moment.

Not everyone is prepared to face this reality and be honest with themselves, assessing whether this is really what you want, is the best way not to make this mistake.

Forget the business plan

The first thing to do when starting a company is a business plan, planning of the steps that will need to be completed, and steps that will need to be followed for the success of the company.

However, it is common for many entrepreneurs to do this planning only on the spot and not use it to guide their steps, thus putting everything to lose.

If whole planning was made to make your company succeed, do not make the mistake of thinking that it is there only by protocol, understand how the business plan works, and put it into practice always.

Underestimate the initial investment

A company’s initial investments may be larger than you think. While many businesses can start with little, a whole structure is needed to get the company up and running.

It is common for many people to think that they have enough capital to make the company work and they end up frustrated in the first few months when they are faced with a very different scenario.

A company demands not only an initial investment, but it often takes time to start generating profits.

That’s why your investment needs to be sufficient not only to implement the business but also to keep the company and you for some time.

Mix company accounts with personnel

From the moment the company starts to generate profits, it can celebrate, as it will pay its personal bills.

At this stage, you need to pay attention because if you don’t know how to separate your personal finances from the company’s accounts, you may end up falling into a trap.

To avoid this kind of mistake, which can end up failing your company, establish part of the profits as a salary for you, and use this amount for your personal expenses.
Stop investing in marketing

Putting a company on the market is a challenge, but getting it recognized and admired is undoubtedly the greatest.

Currently, winning customers is a task that goes beyond simple marketing actions. It is necessary to integrate the company’s values with past speech to customers in order to create a strong image.

There are several ways to invest in marketing, one of them is to ensure your online presence through digital marketing.

Even if you don’t have much money to invest in promotion, it is important to reserve at least part of your investment for this fundamental point.
Forget your goals

Over time, when your business begins to move forward, it’s easy to forget what your goals were at the beginning.

So from the very beginning, be very clear in your mind where you want to go and what you want to achieve with your efforts, so it’s easier to dedicate yourself day after day to make your company achieve what you have determined.

To help you in the first steps of your company, a space prepared with all the infrastructure, a business address and the possibility of establishing contacts with several professionals can be great differentials.

That’s why you can count on Easy Work Space, here you can find services to make your company grow with all the comfort and economy that someone who is starting but wants to go very far, deserves.

Strategies to reduce costs in your business

There are many factors that make the finances of a company one of the greatest challenges for entrepreneurs.

Between generating growth, staying competitive in the market, and managing a company’s expenses, the concept of cost reduction becomes something indispensable that requires a lot of discipline and planning.

If this is also a concern in your company and you are looking for ways to reduce the costs of your business, follow below some strategies that can help you face this challenge.

Analyze expenses

The first attitude to take when reviewing a company’s costs is to understand what expenses it currently generates. It seems obvious, but many managers have never stopped to look at expenses from end to end.

Recording each and every one of the costs is extremely important, so it is necessary to include all and every expense, whether it is related to production, infrastructure, administration, etc.

After this step, an effective way to have a detailed view of the company’s costs is to separate them by activity, so one can have a better notion of which sector should be optimized.

Optimize processes

We often believe that a process within the company is being carried out in the best possible way, but after a more detailed analysis, we are faced with a different scenario.

Work efficiency is a crucial factor in reducing costs, after all, an inefficient process leads to an increase in overtime, waste of energy, and raw materials, which automatically results in losses.

At this point, technology becomes an important ally, through spreadsheets and management and planning software it is easier to obtain accurate information of its results and review unnecessary costs.

Sharing expenses

Expenses with infrastructure and services such as the internet, telephone, and reception, may lead to expenses capable of consuming values above those expected and make the operation of the company unviable.

Renegotiating these accounts could decrease expenses, but still does not solve their problems, besides increasing administrative tasks.

One solution to optimize these costs is to opt for expense sharing, through the use of a shared workspace that offers infrastructure, cutting-edge services, and amenities that you can use on-demand.

Create reduction goals

After analyzing, optimizing, and reviewing expenditures, it’s time to put into practice the solutions found to reduce spending in your company.

To do so, creating reduction targets is an excellent way to make this process possible and put it in numbers, so you can determine when and how much your costs will decrease.
Implement changes

Each of your employees needs to be included in this mission, so you will need to involve them in this strategy and make it clear to them the importance of these new measures for the company and for them individually.

Find in the opinions of your employee’s effective measures to reduce spending, after all, each one has knowledge about their area and can accurately indicate new savings strategies within their sectors.

Rethink the dynamics of your employees and what management actions can be implemented to optimize team spending. Consider creating a time bank to avoid overtime.

By following these strategies you can find ways to significantly reduce your company’s costs.

To help you with this journey count on Easy Work Space, we offer an ideal infrastructure for each type of business, contact us, and find out how our services can help your company.

Learn to value your time and get organized at work

Time. The most valuable asset you have. If you begin to understand time as something scarce and that needs to be valued to the fullest, it’s easier to reflect on the importance you give to using it.

Between work, study, homework, commitments with friends and family, and the much-deserved rest, counting on 24 hours in one day seems very little.

However, knowing how to organize yourself it is possible to make the best use of your time, valuing every minute of your day.

To help you make the best use of your time at work, we have prepared some steps to be followed that will help you manage such a valuable resource and finish your day satisfied with your productivity.

Have a planning

Think of your time in fragments, that is, establish in advance what you need to produce in a month, in a week and daily.

From these definitions, write down everything you have to accomplish in one day, and leave this list visible for you to manage what you need to do and what you have already done.

Also, determining a period to accomplish each task is a good way to avoid spending too much time focusing on one thing and not delivering others.

To accomplish this it is important to maintain discipline and understand that the biggest loser in neglecting your planning scheme is yourself.

Set priorities

We often lost a lot of time performing a task that could have been done at another time and stopped performing something that was more urgent. That is why it is extremely important to define what is a priority and what can be left for later.

Setting priorities will help you know where to start and how much time you will have to accomplish a task, these factors are fundamental to the organization of your day.

When a task is more difficult or laborious, we tend to leave it until later, however, this is a mistake that should be avoided. When you come across something like this, put it as a priority, that way you accomplish it as soon as possible.

Do one thing at a time

By wanting to be multitasking you could be making a big mistake. Focusing on what you are doing is more effective than trying to accomplish several things at once.

Besides facilitating distractions, accomplishing more than one task at the same time still makes it possible for mistakes to be made that harm the result of your work.

Count on unforeseen events

When you define the time you will have to carry out the day’s tasks, be sure to count on the possibility of unforeseen events.

This is one of the factors that most hinder the organization of working time, so counting on something that may arise at the last minute will help you solve this problem without having to stay in the office for too long.

Breathe

When we think of a workday, we cannot consider every minute as productive, after all, giving a break is essential for your body and mind to be more prepared to perform their tasks.

Taking a few breaks during your work will help you to be more productive in your available time, so between one task and another stop for a coffee or a walk.

Learning to value your time and organize your tasks at work will be a big step towards productivity and growth.

Every minute that you lose due to lack of planning can never be recovered. So have discipline and focus on doing your work in the most efficient way, so you can enjoy your free time.

If you are looking for an ideal space to work and that offers you all the necessary infrastructure for your company, count on Easy Work Space, we certainly have a plan that fits your needs.

Starting from scratch: Tips for those who want to undertake

Faced with a crisis, not a few people need to start again and often undertake may be the best choice for those seeking a new path.

The world of entrepreneurship is not easy, there are many factors that need to be taken into account before deciding to be your own boss.

However, with planning, dedication, and strategy it is possible to find your place in this sea of entrepreneurs and establish a successful business even in the face of a difficult moment.

To help you get your ideas off paper and turn dreams into reality we have prepared a list with the most important points for you to be ready to start your own business.

Knowledge

If you want to start a business, understanding your segment is extremely important, after all working with what you already have some notion is easier than starting to learn about a new branch.

It is virtually impossible to succeed in an area that you don’t master, so when choosing your industry choose something that you know.

In addition, understanding the market and the demand for the product or service you intend to launch is fundamental to create a business plan and define the viability of your venture.

Focus

Taking the first step is not easy at all, but if you don’t know what you’re getting at it becomes impossible.

Before you start your activities it is essential that you set a goal for your company by defining exactly where you want to go with it.

Search

Knowing your client is one of the most important points, for this, it is necessary to draw a detailed profile on who your consumers are and what their demands are.

This research cannot be generic, it needs to define your audience in detail, segmenting its characteristics as much as possible until it reaches a persona who will be the target of its actions.

Positioning

Knowing your client is fundamental to follow the next step: communication. By defining your customer profile you will be able to find the best means and languages to communicate with them.

Your brand needs to speak exactly the same language as your consumers in order to interact with and engage consumers who will identify not only with your products but also with your brand values.

Contact

After knowing the best language and means to communicate with your customers it’s time to put this strategy into practice, access your audience with content and bring the brand culture to them.

Whether through blogs, social networks, e-mail or offline, you need to locate where your audience is and make yourself present in their daily lives.

Excellence

Communication is a two-way street, just as you get to your client knows how to listen to what he says, so you can better prepare yourself to offer exactly what he wants.

In the face of enormous competition, you need to be ready to offer an excellent service both in the quality of your products or services and in the service to your customers.

Network

Having knowledge about your area does not only mean identifying your competition but also establishing knowledge-sharing relationships in order to get potential customers or partners.

Establishing contacts is a necessary step for any entrepreneur, so understanding the importance of the network for your company is fundamental.

Action

Planning is more than important, it is essential, but no company goes ahead without putting all this planning into practice.

Don’t wait too long to get your ideas into action, as you may be missing out on good opportunities while you wait to achieve perfection.

Remember that achievement is better than perfect. Getting ideas off paper can be difficult, but gather courage, knowledge and planning and put everything into practice towards success.

If you are looking for space, the best services and all the infrastructure for your business count on Easy Work Space, you will surely find a perfect plan for your company.

Loyalty: How to secure recurring customers

Every brand is always focused on winning new customers, but often forgets one of its most precious assets: the customers who already exist.

Valuing consumers and turning them into loyal followers can be one of the best ways to strengthen yourself in the market, ensuring recurring sales and creating a legion of propagators of your business.

For you to understand the importance of loyalty and discover the best way to make it happen in your company, we have prepared some infallible tips to ensure recurring customers.

The importance of Loyalty

Loyalty consists in the company maintaining a customer that has already been won through the establishment of a bond of trust between the brand and the buyer.

This relationship is strengthened through a high level of service and the supply of quality products and services.

Having a loyal customer means guaranteeing new purchases without having to convince the consumer again, since he admires and trusts his brand.

Furthermore, a loyal customer usually recommends the products and services he likes, so he propagates his brand spontaneously through his testimonial, which can be more convincing and valuable than a marketing action.

When a company retains many customers, it starts to have more accurate forecasts about its revenue, that is, it can calculate in advance monthly earnings and growth projections.

Having recurring customers is to be able to count on reliable feedback, because these consumers believe in the brand and want to see it grow, so they will usually be honest when talking about it.

Loyalty: Making it happen

Keeping a client delighted with your brand is a daily job and needs to be understood as a long-term task.
That’s why some actions need to be put in place to ensure the success of this practice and keep customers satisfied.

Uncomplicate

Brand values begin to be demonstrated from the customer’s first contact with your product or service. By resorting to your company the customer expects to solve a pain, so the process of purchase and delivery need to be uncomplicated and efficient.

Service is everything

The brand’s relationship with the customer is one of the points that cannot fail, when faced with a problem found by the consumer the solution must be fast and effective.

Always have at your customer’s disposal an attendant or an open channel for dialogue, both for sale and after sale, which cannot be left out by any company that wants to achieve a good level of loyalty.

Listen to your customers

Often your company has a flaw that is not seen from the inside out, so it is difficult for a team member to detect.

That’s why knowing how to listen to your customers’ criticisms and suggestions, and filtering them to make right decisions for your business is essential.

Customer loyalty is a very important measure for your company’s success and projections. Consider putting these tips into practice to see your customers buy back and become a loyal follower.

If you want to make your company grow every day and need to count on a differentiated space, quality services and infrastructure, count on Easy Work Space, here you will find the best solutions for your business.

You don’t want to take any chances? Security tips to avoid bankruptcy

When starting a business we expect it to prosper and be very successful, however, it is common that this does not happen and the company ends up bankrupt. This is mostly due to lack of efficient management and to avoid going through this it is essential to be well prepared.

To ensure the survival and success of your business, we have prepared a list with some golden tips so that with good planning and organization you go well away from bankruptcy.

Have planning

Starting a business without planning can be one of the biggest mistakes of an entrepreneur. This step is essential to ensure that all processes are done in the best possible way to contribute to the company’s growth.

The losses of starting a business without planning can be irreversible, so be aware of this factor and make sure to follow each planned step.

Study the market

The entrepreneur who understands the market and his customers is many steps ahead of his competitors. Working with a niche that you master significantly increases your chances of success and leaves you farther away from the possibility of bankruptcy.

Attention with monthly payments

Your company’s expenses cannot be greater than your turnover, however, if you do not optimize these expenses the risk of your business going bankrupt becomes very large.

Bills such as rent, electricity consumption, the internet, employees’ salaries among others can make your monthly expenses go beyond your budget. That’s why it’s important to take the time to review if these figures are not above the amount you can afford.

This point of your company can be reviewed at any time, so carefully analyze if some expenses can not be cut or optimized in order to reduce this account at the end of the month.

Read our coworking advantages article and find out if it’s worth giving your business a new address.

Separate individual and corporate accounts

For most entrepreneurs knowing how to separate their personal finances from the company is a real challenge, however, this habit is indispensable for the financial health of their business.

The most practical way to accomplish this separation is to make financial control to determine everything that goes in and out of the company. From this calculation you will arrive at an approximate amount of your profit, which is the maximum you can spend on personal expenses.

Responsibility with customers and suppliers

A company that fulfills its responsibilities has a much better chance of staying alive than those that neglect their contracts.

When establishing a business relationship with a supplier it is of utmost importance that you fulfill all your obligations and not only that but that you are on time.

When it comes to your company’s relationship with customers the issue is even more serious, after all it is difficult for a customer to return to do business or recommend, a company with which he has not had a good experience.

Give value to the after-sales

Even after closing a sale, delivering the products, or performing a service, it is important to continue with the channel open for future questions, complaints, or customer demands.

After-sales is a stage often neglected by companies, but it is in this memento that customer loyalty and guarantees the next sales.

Now that you know the safety tips to not bankrupt your business put into practice and ensure a long life for your company. Check the Easy Work Space plans and find out how to improve your business with us.