Human relationships are changing every day, and technology is one of the main drivers of these changes. So regardless of what your career is, building your image on social media is key.
When you are self-employed this need is even greater, after all, before hiring you for a job, the client will certainly look for references and previous work.
A profile on social networks in which people can interact with you and follow your day to day enables your future clients to build trust, respect, and admiration for you and your work.
If you want to build an image in the digital world, here are some tips that can help you in this mission.
Tell your story
Showing your followers who you are goes beyond writing your profile, it is something constant that you can build every day.
Even if you don’t want to expose your whole routine, showing the challenges of your career, how you overcome them and, especially, the results you achieve is an excellent way to tell your story.
Use strongs images
How many times have you heard the phrase “a picture is worth a thousand words”? Certainly many, isn’t it? That’s because it’s true, images fill people’s eyes and grab their attention in a matter of seconds.
Write interesting captions
As important as images are, the way you talk about your work is also crucial.
Whenever you produce content to post, create eye-catching text so that your post is more than just visual, but really tells a story.
Also, search for the most used terms in your niche and use hashtags, to get your photos found in searches.
One of the most important points for your social network to grow is that there is interaction between you and the people who follow you.
This interaction is essential for the algorithm to recognize that your followers are interested in your content and spread it to more and more people.
And to make this interaction happen, you can and should encourage people to interact with your content through comments, shares, and saves.
Don’t ignore the trends, no matter how much you have offline channels to promote your work, building an image on social networks is essential and will certainly make a difference for your career and your business.