There are many factors that make the finances of a company one of the greatest challenges for entrepreneurs.

Between generating growth, staying competitive in the market, and managing a company’s expenses, the concept of cost reduction becomes something indispensable that requires a lot of discipline and planning.

If this is also a concern in your company and you are looking for ways to reduce the costs of your business, follow below some strategies that can help you face this challenge.

Analyze expenses

The first attitude to take when reviewing a company’s costs is to understand what expenses it currently generates. It seems obvious, but many managers have never stopped to look at expenses from end to end.

Recording each and every one of the costs is extremely important, so it is necessary to include all and every expense, whether it is related to production, infrastructure, administration, etc.

After this step, an effective way to have a detailed view of the company’s costs is to separate them by activity, so one can have a better notion of which sector should be optimized.

Optimize processes

We often believe that a process within the company is being carried out in the best possible way, but after a more detailed analysis, we are faced with a different scenario.

Work efficiency is a crucial factor in reducing costs, after all, an inefficient process leads to an increase in overtime, waste of energy, and raw materials, which automatically results in losses.

At this point, technology becomes an important ally, through spreadsheets and management and planning software it is easier to obtain accurate information of its results and review unnecessary costs.

Sharing expenses

Expenses with infrastructure and services such as the internet, telephone, and reception, may lead to expenses capable of consuming values above those expected and make the operation of the company unviable.

Renegotiating these accounts could decrease expenses, but still does not solve their problems, besides increasing administrative tasks.

One solution to optimize these costs is to opt for expense sharing, through the use of a shared workspace that offers infrastructure, cutting-edge services, and amenities that you can use on-demand.

Create reduction goals

After analyzing, optimizing, and reviewing expenditures, it’s time to put into practice the solutions found to reduce spending in your company.

To do so, creating reduction targets is an excellent way to make this process possible and put it in numbers, so you can determine when and how much your costs will decrease.
Implement changes

Each of your employees needs to be included in this mission, so you will need to involve them in this strategy and make it clear to them the importance of these new measures for the company and for them individually.

Find in the opinions of your employee’s effective measures to reduce spending, after all, each one has knowledge about their area and can accurately indicate new savings strategies within their sectors.

Rethink the dynamics of your employees and what management actions can be implemented to optimize team spending. Consider creating a time bank to avoid overtime.

By following these strategies you can find ways to significantly reduce your company’s costs.

To help you with this journey count on Easy Work Space, we offer an ideal infrastructure for each type of business, contact us, and find out how our services can help your company.

Time. The most valuable asset you have. If you begin to understand time as something scarce and that needs to be valued to the fullest, it’s easier to reflect on the importance you give to using it.

Between work, study, homework, commitments with friends and family, and the much-deserved rest, counting on 24 hours in one day seems very little.

However, knowing how to organize yourself it is possible to make the best use of your time, valuing every minute of your day.

To help you make the best use of your time at work, we have prepared some steps to be followed that will help you manage such a valuable resource and finish your day satisfied with your productivity.

Have a planning

Think of your time in fragments, that is, establish in advance what you need to produce in a month, in a week and daily.

From these definitions, write down everything you have to accomplish in one day, and leave this list visible for you to manage what you need to do and what you have already done.

Also, determining a period to accomplish each task is a good way to avoid spending too much time focusing on one thing and not delivering others.

To accomplish this it is important to maintain discipline and understand that the biggest loser in neglecting your planning scheme is yourself.

Set priorities

We often lost a lot of time performing a task that could have been done at another time and stopped performing something that was more urgent. That is why it is extremely important to define what is a priority and what can be left for later.

Setting priorities will help you know where to start and how much time you will have to accomplish a task, these factors are fundamental to the organization of your day.

When a task is more difficult or laborious, we tend to leave it until later, however, this is a mistake that should be avoided. When you come across something like this, put it as a priority, that way you accomplish it as soon as possible.

Do one thing at a time

By wanting to be multitasking you could be making a big mistake. Focusing on what you are doing is more effective than trying to accomplish several things at once.

Besides facilitating distractions, accomplishing more than one task at the same time still makes it possible for mistakes to be made that harm the result of your work.

Count on unforeseen events

When you define the time you will have to carry out the day’s tasks, be sure to count on the possibility of unforeseen events.

This is one of the factors that most hinder the organization of working time, so counting on something that may arise at the last minute will help you solve this problem without having to stay in the office for too long.

Breathe

When we think of a workday, we cannot consider every minute as productive, after all, giving a break is essential for your body and mind to be more prepared to perform their tasks.

Taking a few breaks during your work will help you to be more productive in your available time, so between one task and another stop for a coffee or a walk.

Learning to value your time and organize your tasks at work will be a big step towards productivity and growth.

Every minute that you lose due to lack of planning can never be recovered. So have discipline and focus on doing your work in the most efficient way, so you can enjoy your free time.

If you are looking for an ideal space to work and that offers you all the necessary infrastructure for your company, count on Easy Work Space, we certainly have a plan that fits your needs.

Faced with a crisis, not a few people need to start again and often undertake may be the best choice for those seeking a new path.

The world of entrepreneurship is not easy, there are many factors that need to be taken into account before deciding to be your own boss.

However, with planning, dedication, and strategy it is possible to find your place in this sea of entrepreneurs and establish a successful business even in the face of a difficult moment.

To help you get your ideas off paper and turn dreams into reality we have prepared a list with the most important points for you to be ready to start your own business.

Knowledge

If you want to start a business, understanding your segment is extremely important, after all working with what you already have some notion is easier than starting to learn about a new branch.

It is virtually impossible to succeed in an area that you don’t master, so when choosing your industry choose something that you know.

In addition, understanding the market and the demand for the product or service you intend to launch is fundamental to create a business plan and define the viability of your venture.

Focus

Taking the first step is not easy at all, but if you don’t know what you’re getting at it becomes impossible.

Before you start your activities it is essential that you set a goal for your company by defining exactly where you want to go with it.

Search

Knowing your client is one of the most important points, for this, it is necessary to draw a detailed profile on who your consumers are and what their demands are.

This research cannot be generic, it needs to define your audience in detail, segmenting its characteristics as much as possible until it reaches a persona who will be the target of its actions.

Positioning

Knowing your client is fundamental to follow the next step: communication. By defining your customer profile you will be able to find the best means and languages to communicate with them.

Your brand needs to speak exactly the same language as your consumers in order to interact with and engage consumers who will identify not only with your products but also with your brand values.

Contact

After knowing the best language and means to communicate with your customers it’s time to put this strategy into practice, access your audience with content and bring the brand culture to them.

Whether through blogs, social networks, e-mail or offline, you need to locate where your audience is and make yourself present in their daily lives.

Excellence

Communication is a two-way street, just as you get to your client knows how to listen to what he says, so you can better prepare yourself to offer exactly what he wants.

In the face of enormous competition, you need to be ready to offer an excellent service both in the quality of your products or services and in the service to your customers.

Network

Having knowledge about your area does not only mean identifying your competition but also establishing knowledge-sharing relationships in order to get potential customers or partners.

Establishing contacts is a necessary step for any entrepreneur, so understanding the importance of the network for your company is fundamental.

Action

Planning is more than important, it is essential, but no company goes ahead without putting all this planning into practice.

Don’t wait too long to get your ideas into action, as you may be missing out on good opportunities while you wait to achieve perfection.

Remember that achievement is better than perfect. Getting ideas off paper can be difficult, but gather courage, knowledge and planning and put everything into practice towards success.

If you are looking for space, the best services and all the infrastructure for your business count on Easy Work Space, you will surely find a perfect plan for your company.

Every brand is always focused on winning new customers, but often forgets one of its most precious assets: the customers who already exist.

Valuing consumers and turning them into loyal followers can be one of the best ways to strengthen yourself in the market, ensuring recurring sales and creating a legion of propagators of your business.

For you to understand the importance of loyalty and discover the best way to make it happen in your company, we have prepared some infallible tips to ensure recurring customers.

The importance of Loyalty

Loyalty consists in the company maintaining a customer that has already been won through the establishment of a bond of trust between the brand and the buyer.

This relationship is strengthened through a high level of service and the supply of quality products and services.

Having a loyal customer means guaranteeing new purchases without having to convince the consumer again, since he admires and trusts his brand.

Furthermore, a loyal customer usually recommends the products and services he likes, so he propagates his brand spontaneously through his testimonial, which can be more convincing and valuable than a marketing action.

When a company retains many customers, it starts to have more accurate forecasts about its revenue, that is, it can calculate in advance monthly earnings and growth projections.

Having recurring customers is to be able to count on reliable feedback, because these consumers believe in the brand and want to see it grow, so they will usually be honest when talking about it.

Loyalty: Making it happen

Keeping a client delighted with your brand is a daily job and needs to be understood as a long-term task.
That’s why some actions need to be put in place to ensure the success of this practice and keep customers satisfied.

Uncomplicate

Brand values begin to be demonstrated from the customer’s first contact with your product or service. By resorting to your company the customer expects to solve a pain, so the process of purchase and delivery need to be uncomplicated and efficient.

Service is everything

The brand’s relationship with the customer is one of the points that cannot fail, when faced with a problem found by the consumer the solution must be fast and effective.

Always have at your customer’s disposal an attendant or an open channel for dialogue, both for sale and after sale, which cannot be left out by any company that wants to achieve a good level of loyalty.

Listen to your customers

Often your company has a flaw that is not seen from the inside out, so it is difficult for a team member to detect.

That’s why knowing how to listen to your customers’ criticisms and suggestions, and filtering them to make right decisions for your business is essential.

Customer loyalty is a very important measure for your company’s success and projections. Consider putting these tips into practice to see your customers buy back and become a loyal follower.

If you want to make your company grow every day and need to count on a differentiated space, quality services and infrastructure, count on Easy Work Space, here you will find the best solutions for your business.

When starting a business we expect it to prosper and be very successful, however, it is common that this does not happen and the company ends up bankrupt. This is mostly due to lack of efficient management and to avoid going through this it is essential to be well prepared.

To ensure the survival and success of your business, we have prepared a list with some golden tips so that with good planning and organization you go well away from bankruptcy.

Have planning

Starting a business without planning can be one of the biggest mistakes of an entrepreneur. This step is essential to ensure that all processes are done in the best possible way to contribute to the company’s growth.

The losses of starting a business without planning can be irreversible, so be aware of this factor and make sure to follow each planned step.

Study the market

The entrepreneur who understands the market and his customers is many steps ahead of his competitors. Working with a niche that you master significantly increases your chances of success and leaves you farther away from the possibility of bankruptcy.

Attention with monthly payments

Your company’s expenses cannot be greater than your turnover, however, if you do not optimize these expenses the risk of your business going bankrupt becomes very large.

Bills such as rent, electricity consumption, the internet, employees’ salaries among others can make your monthly expenses go beyond your budget. That’s why it’s important to take the time to review if these figures are not above the amount you can afford.

This point of your company can be reviewed at any time, so carefully analyze if some expenses can not be cut or optimized in order to reduce this account at the end of the month.

Read our coworking advantages article and find out if it’s worth giving your business a new address.

Separate individual and corporate accounts

For most entrepreneurs knowing how to separate their personal finances from the company is a real challenge, however, this habit is indispensable for the financial health of their business.

The most practical way to accomplish this separation is to make financial control to determine everything that goes in and out of the company. From this calculation you will arrive at an approximate amount of your profit, which is the maximum you can spend on personal expenses.

Responsibility with customers and suppliers

A company that fulfills its responsibilities has a much better chance of staying alive than those that neglect their contracts.

When establishing a business relationship with a supplier it is of utmost importance that you fulfill all your obligations and not only that but that you are on time.

When it comes to your company’s relationship with customers the issue is even more serious, after all it is difficult for a customer to return to do business or recommend, a company with which he has not had a good experience.

Give value to the after-sales

Even after closing a sale, delivering the products, or performing a service, it is important to continue with the channel open for future questions, complaints, or customer demands.

After-sales is a stage often neglected by companies, but it is in this memento that customer loyalty and guarantees the next sales.

Now that you know the safety tips to not bankrupt your business put into practice and ensure a long life for your company. Check the Easy Work Space plans and find out how to improve your business with us.

If you work with commerce, one of the most important points for the organization of your company is the control of sales. Through it, you can have a real vision of your results. Knowing how to do it accurately and effectively can make all the difference in the success of your business.

Through sales control, you can measure the output of products from your stock and thus qualify which are the most sold products and those that make less success, so you can identify those that are more worthwhile and those that are not worth the investment.

The damage of a disorganized company is enormous, so investing a little time to put your information in order can be more valuable than many think.

Doing the sales management in the right way is essential for the good functioning of your company since through it you can determine several essential factors such as the profit generated by your sales.

Sales control: what it is

Sales control is a way of organizing your company’s sales data. Through it you can record and analyze the success of your business and whether adjustments need to be made in this sector.

The ways that this control can be done varies between manual and automatic since both resources can be effective, what changes is the time it takes to record and analyze each one.

You can choose to make your control with paper and pen, spreadsheets in Excel, or even using a management system tool.

Sales control: the importance

Having healthy company finances depends, to a great extent, on having good control of your sales, because through it it will be possible to calculate the investments and return of your work.

Sales control: advantages

Possibility of planning

When you have a survey of sales information you can predict some patterns, such as frequency and periodicity of the output of each product, so planning the stock of these items becomes easier.

It is also possible to better plan campaigns and promotions in view of what pleases the consumer the most and in which period of the year each product has more demand.

Financial control

Another advantage of sales control is being able to predict earnings for the coming months based on the analysis of data from previous months, thus making it easier to plan your next investments thinking about your future results.

Sales control makes it easier to understand cash flow, thus enabling greater control of the financial sector. Having this information in hand and organized will also be of great help when doing the fiscal calculations of your business.

Sales control: how to do it

Making a sales check is easier than it sounds, how you perform this task will depend on what you intend with this data and what resources you have access to and knowledge.

Manual control

Paper and pen in hand, every detail needs to be noted. This is an excellent way to start controlling your sales, after all, it’s better to count on a method that may have some small flaws than not counting on anything, right?

With the growth of your sales and, therefore, of your company, it will be necessary to count on more sophisticated and secure resources.

Excel spreadsheets or Google Documents

Managing your sales through spreadsheets is a common and efficient practice. It is possible to make the process very fast and practical after creating a well-organized spreadsheet, however, this method is not free of errors and the data, even in a digital way, is entered manually.

Management system

The most professional and secure way to make your sales control is to choose to hire a management system that organizes the data automatically.

Besides being practical for sales management, this resource can also be connected to stock management and make life even easier for the entrepreneur.

For those who have never made a sales control, it is never too late to start, use our tips to put into practice today and organize your business once and for all.

If you are looking for an efficient way to organize your work and that of your employees, having a space equipped and prepared to receive your team can make all the difference, check out the services and advantages that Easy Work Space can offer to your business and expand your possibilities.

When starting a new business many decisions need to be made, among them what will be the name of your company, but often this issue ends up being treated with less importance and this can end up damaging the future of your enterprise.

Choosing a consistent name that helps you sell your brand image is essential, so be careful not to fall into traps by following a few steps, you can make sure that your company name will play to your advantage.

Make the brand identity reflect on the name

The identity of your brand is one of the things that need to be well defined from the start, and no doubt it has to be present in your name.

Before choosing your company name to define its mission, vision, and values, this makes it easier to find a way to decide for a name that reflects the intentions of your brand.

It is important to take into consideration the segment and the proposal of your business and avoid running away from the subject, the name of the company needs to direct the public to know what and with whom it is dealing.

Simplicity is everything

The human mind stores names in short-term memory, so it is very common for this information to be easily forgotten, be careful that your name is not too difficult and get lost in the memory of consumers.

Create a short and easy to memorize name, this will help to fix your brand in the mind of customers, after all, nobody will consume anything from a company whose name is not even remembered, so keep in mind that less is more.

Realize that many big companies have short and simple names, this is directly related to the success of brands such as Uber, Apple, Nike among so many others.

Internet presence

One of the most important factors that cannot be left out when choosing the name of your company is the presence that your brand will have on the Internet.

Before defining the name of your company do a search to make sure that the domain is available and also that there are no other brands using this term because this can hinder your business when your customers find you online.

Understand your audience

When you take your first steps as an entrepreneur, you will need to do some in-depth research on your target audience, i.e. understand the profile of those who will be your clients.

In this survey, you can absolve information about several characteristics common to your clients that will tell you a lot about their preferences, interests, and customs, from this you will have many clues of what can be a more accepted name in this niche.

Being attuned to trends is important for the success of your company’s name choice, after all this way you will be able to better understand what is on the rise among your customers and use it to your advantage.

How to get ideas for your company name

After considering the important factors to be taken into account when deciding on the name of your company it is time to move on to creativity.

You can use a number of sources to serve as inspiration when deciding the name of your company, from something you like a lot to something more direct.

Take into account that names that arouse feelings and sensations in customers can be more effective because they are able to activate senses that make it easier to memorize the name and even boost consumption.

Below we will give you some tips on how to create your company’s name from a few points, surely one of them will work for you.

Last name

Choosing a family name can work for companies in bureaucratic segments that seek to reflect credibility, such as a law firm, for example, after all no one would put their own name on a company that might have a dubious reputation.

Abbreviation

An acronym can be a good option when the name of your company is very big, because that way it is shorter and easier to memorize. Ideally, the acronym of a bigger term will have a meaning on its own, besides being creative, this method is still fun.

Association

Creating a name for your company from the method of association is a great way to relate your brand to a feeling or sensation, for example, if you have a company in the food sector, create a name that just by being mentioned arouses the customer’s desire to eat.

Affectivity

Finding a name that wins the affection of consumers is an important step towards success, so understand well the trends around your target audience, and select a term that represents your business and pleases your future customers.

So, have you had any ideas for your company name? Put these tips into practice and you’re sure to find the right name for your business.

Developing the personality of your brand is something you can’t give up. Customers are increasingly aware of the purpose of each of the companies they consume and making the identity of their business very clear to them is of paramount importance.

The personification of the brand by clients is something that is frequent, i.e. they understand their business as something that has physical attributes and personality, as a person, so defining an authentic DNA that speaks to its audience will be a differential in the market.

To help you define your company’s DNA, we’ve prepared a list of each of the steps you need to take to understand your company’s personality and think of the best way to communicate it to your clients.

Step 1 – Understand your target audience

Talking about communication and marketing without passing as a target audience is useless, understanding who your audience is, what they are looking for and how you can best communicate with them is indispensable for the success of your company.

At this point it is essential to understand that there is no room for companies that want to be generic, that is, reach all audiences, it is essential to define a target to be reached after all, who speaks with everyone is not heard by anyone.

Therefore, it is useless to define your audience only as “men between 25 and 30 years old”, it is important to know where they live, what their academic background is, what is their salary range, if they are married, if they have children, etc. Only in this way will it be possible to define how they see your product and what you need to offer them.

Step 2 – Define your company’s Mission, Vision and Values.

Defining the pillars that will govern your company and its characteristics before customers are your next step, after all, it is from them that you will create the voice with which your company will communicate with employees, suppliers, and customers.

If you have not yet defined these concepts for your company, we will show you how to think about the development of each one of them and what will be the best way to put them into practice.

Mission

To begin with, it is important to weigh what the main benefit of your business is, i.e. how you solve a problem or the pain of your target audience.

Then think about what your differential is to your competitors, which makes you unique.

And finally what you are looking for with your business, what is your interest in taking that company forward.

With these three well-defined pieces of information, you can write a sentence containing each one and presenting your company’s Mission.

Vision

At this point, you need to define your business objectives, what you want to achieve in the long term.

To do this, formulate a sentence that explains the path your company intends to take to achieve its proposal.

Values

The third and final point is related to the behavior and beliefs of the organization, i.e. what will define the internal and external conduct of the company.

To express them in words it is necessary to indicate the attitudes that define them, that is, the actions that will be put into practice to achieve the company’s purpose.

Step 3 – Putting the company’s DNA into practice

Understanding that marketing can no longer be product-oriented, but rather customer-oriented, is your final step. In short, at this point, it is important to put the customer as the center of attention and direct the entire organization of your business to this.

It is essential to understand that you need to speak your customers’ language, understand their problems and be willing to solve them, only in this way will it be possible to create a relationship of exchange of values.

Finally, remember that your company’s DNA cannot only be on paper, or on your web site, but in all of your business communication, from contact with your suppliers to product exposure to the end consumer.

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