Traditional working models are increasingly being reinvented, whether in the way we carry out our activities, in relationships with colleagues, or even where we work.

With the arrival of high-speed Internet, endless possibilities for communication have arisen and remote work has become part of the lives of thousands of companies, becoming a reality for many workers.

But is everyone ready to face a job at a distance? Not everyone can get used to this idea right away, but with organization, planning, and following some tips we proved that it is possible to be very professional working remotely.

What is remote working

In practice, remote working is nothing more than doing your job from a distance, so it means you can work from anywhere in the world.

In remote work you dictate your rules regarding the distribution of your workload, yet you still have the same responsibilities, demands and goals you would have if you were in the office.

The new working relationships make remote work possible and make some practices like home office and the use of coworking more and more common in the corporate world.

Initially, remote work was more linked to freelance professionals, but it is increasingly common for this practice to be adopted by entrepreneurs and employees from various fields.

Advantages and disadvantages

Remote working has several advantages, both for companies, employees, and even the environment.

Displacement: When working remotely, the professional has the possibility of not having to travel long distances to his workplace and avoid rush hours, especially in large metropolises.

Choice of schedules: For those people who like to work at alternative times remote work can be perfect, after all, you have total flexibility to choose at which time of the day or night you will perform your tasks.

Autonomy: By working remotely you gain a lot of autonomy to make your own decisions, so keep delivering your demands and meeting your goals.

However, remote work also has its disadvantages, especially for those who have not yet adapted to this type of activity.

Proactivity: Working remotely, whether at home or as a coworker, requires a lot of proactivity. You have to be responsible and organize yourself very well to carry out your tasks and meet deadlines.

Social coexistence: One of the disadvantages of working remotely is the lack of coexistence with co-workers, because the professional may end up isolating himself a lot and even damaging his networking. One solution to this issue would be to choose to work in a coworking, where you would be in contact with several professionals.

Essential tools

As said before, the Internet is the main factor that makes remote work possible, since it provides highly efficient communication tools, capable of leaving a team as close as if it lived in the same space.

To make this possible we need to count on some basic items such as a smartphone, a computer, and access to an internet network.

In order to facilitate communication with your superiors and other team members it is important to have an online chat application, preferably those that allow individual or group calls and videoconferences.

Another important tool for any remote professional is to have a good cloud data storage service, so it is easier for them to access their own files, as well as share them with their team.

Maintaining a shared virtual agenda can also facilitate the day-to-day lives of remote professionals and their working relationships in many ways.

There are some remote management programs that specifically serve to help with task management and tracking employee activities. They also enable functions to be delegated and everyone to have an overview of the progress and demands of a project.

Who is remote work for?

To some people remote work may seem like the best thing in the world, while to others it can be a nightmare. Therefore, when facing the need to work remotely you need to be honest with yourself and find out what your professional profile is.

When it comes to a highly focused person, capable of carrying out your tasks autonomously and dealing with various distractions, remote work is easier and doing home office can be a great way out.

However, if you have difficulty organizing yourself, don’t have autonomy and even less know how to deal with distractions of the environment, working at home can be the worst way out for your everyday life.

So when taking responsibility for working remotely create a routine according to the schedules you work best and organize yourself in the best way to meet your demands.

If you’re closer to the second profile than the first, maybe you should choose to work in a coworking, after all you’ll be more focused, have fewer distractions from the environment and still be surrounded by several professionals focused on their work.

Know the plans and services available at Easy Work Space, certainly one of them will be what you need to make your work more efficient.

Creativity and entrepreneurship go hand in hand, in the business world being creative is essential, because a good entrepreneur must know the importance of this resource and use it in his day-to-day practices.

There are several ways to be creative in the world of entrepreneurship, from the development of new products and services to the way your company performs daily tasks in order to optimize processes and increase production.

Creativity permeates all layers of entrepreneurship and is essential for the growth and good performance of the company, so let’s raise some indispensable points to stimulate creativity in business and reap the fruits of this practice

Why encourage creativity?

High market competitiveness requires differentiated solutions and new resources to win customers. To achieve this it is necessary to work with creativity and develop means to achieve business opportunities.

Offering good quality products and services is no longer enough to maintain a successful company, today it is necessary to create experiences for customers and strengthen the brand through creative measures.

What is different about Creativity and Innovation?

Creativity and innovation are two factors that are reflected in the results, so they can only be measured from the moment they generate a return in some way.

In a scenario of constant change such as the world in which we live and work, knowing how to differentiate creativity and innovation is of utmost importance for any company.

Creativity is linked to the ability to generate new ideas, which can occur in several ways, and trigger in something solid or in a new thought.

Innovation, in turn, is more linked to process change, that is, it transforms something that already existed into something more efficient, and for this to become real, it is necessary to employ creativity.

How to have creativity in several processes?

After understanding the meaning of innovation in business, we can see that it can be employed in various layers of your business, whether in creating a new product or reviewing a process in any industry.

You can be creative being an accountant, a lawyer, a manager, just review the way you perform your functions and use creativity to propose changes that can be truly innovative.

Is it possible to turn creativity into innovation?

Every innovative process involves creativity, but not every creative thought generates an innovation.

To transform creativity into innovation it is necessary to break the barrier of the obvious and put into practice solutions that go beyond the basics.

When proposing a new business model, a differentiated process or a solution that you consider innovative, you must wait for the results of these changes to see if it really exceeds the previous model.

Are there ways to stimulate creativity?

Creativity can and should be constantly stimulated, for that you need to pay attention to some details of the day to day, realize what makes you more creative and especially, know how to identify the ideas that can be valuable.

Look for references: Creation does not happen from anything, to create something different you need to gather a set of things you have already had contact with and organize them in a new way.

Activate your observer mode: The best way to deliver to your audience something that will truly please them is to observe models that have worked before, by knowing something that your interlocutor identifies with, it is easier to create something else that speaks that same language.

Work in an inspiring space: The place where you perform your tasks can make all the difference in your creative process. When working, you need to have a calm environment both to perform your activities and to make that pause so important to the mind.

Change the focus: Often we get stuck with an idea or proposal and we can’t get rid of it and move on to something new, at that moment it’s important to know how to detach and move in another direction.

Try it: Those who limit themselves to their comfort zone are deprived of knowing new things that can be very useful later on, so avoid pretenses and propose to try different things, even if they are not part of your personal taste.

Take note: Sometimes we have an idea and we don’t know very well in what context to apply it, however, it may be useful in the future and in case you haven’t written down what came to your mind, that idea will be lost. So, when thinking about something you consider creative, even if you don’t find at that moment a way to apply it, take note and wait for the right moment to use it.

Creativity is something that you build and when put into practice it is capable of generating surprising results. To reap the fruits of a successful business, the creativity factor is essential, so don’t leave it aside.

If you are looking for solutions for your daily life and need to count on the tranquility of a place 100% prepared for you to work and let your ideas flow, get to know the services that Easy Work Space offers, for sure we have a plan that fits your needs.

Many people already know the advantages of working in a coworking, but there are still some doubts: “Do I need a private room?” Or “What can I gain by choosing to work in a shared office?”

To solve these and other issues and help you choose the best way to enjoy the space in a coworking, we have prepared some tips that can solve your problems.

Today there are several shared space options that are innovating the way thousands of professionals work. However, when inserting your company in a shared environment you need to pay attention and choose the ideal option for your needs.

In order for you to make a conscious and efficient choice of the best space to work inside a coworking, we have prepared this article that will give you a better view of the advantages and disadvantages of each option.

Why choose a coworking

The first question to ask is whether the choice to work in a coworking is the best option for you.

If your work is remote or if you have a small team, working from home may not be the best decision.

On the other hand, opening an office may also entail a number of expenses that may not fit into your budget.

In addition, there are advantages to working in a coworking that cannot be left out, such as improved productivity, the possibility of networking and the establishment of a routine that can be very advantageous and profitable for your company.

How to decide between a private room and a shared table

On this question we can say that there is no correct answer. Both the shared table and the private room have advantages and disadvantages, it remains to be seen which one best suits your needs.
Private room

The idea of sharing a space with other professionals is revolutionary and, in fact, has brought positive results to numerous professionals and companies. However, it is common for some people that the private space makes more sense.

With that in mind, most coworkers offer plans with the option of private rooms and still make available to clients all the necessary infrastructure for their business.

Among the advantages of opting for a private room are: the possibility of having a place of your own; complete furniture; rooms for meetings, events and lectures available; and significant savings when compared to the expenses of opening your own office.

Opting for a private room is the best decision for professionals who prefer to work in a private environment and for small companies that need a dedicated space where their employees can work together.

Shared office

Now, if what you need is an environment with the infrastructure, climate and peace of mind to arrive with your laptop and get your hands on it, the shared office may be the best option for you.

After all, it consists of a very well planned and elaborated space so that several professionals can work in harmony and with all the comfort they need.

This environment can offer you several advantages that go beyond an affordable price, starting with the possibility of relating with several professionals and creating a network of contacts that will strengthen your networking.

Besides being immersed in an environment where several professionals work focused on a single objective: to make your companies grow, it will help you to keep the focus on work and create a routine to be able to dedicate to your tasks all the necessary energy.

Read also: The importance of the network to your business

Now that you know the main features and advantages of each space within a coworking it’s easier to make the right decision for you and your company.

If you still have any questions or if you want to be sure that the coworking is really the best option for you to count on Easy Work Space, it will certainly have the best solutions for your business.

When starting a business we expect it to prosper and be very successful, however, it is common that this does not happen and the company ends up bankrupt. This is mostly due to lack of efficient management and to avoid going through this it is essential to be well prepared.

To ensure the survival and success of your business, we have prepared a list with some golden tips so that with good planning and organization you go well away from bankruptcy.

Have planning

Starting a business without planning can be one of the biggest mistakes of an entrepreneur. This step is essential to ensure that all processes are done in the best possible way to contribute to the company’s growth.

The losses of starting a business without planning can be irreversible, so be aware of this factor and make sure to follow each planned step.

Study the market

The entrepreneur who understands the market and his customers is many steps ahead of his competitors. Working with a niche that you master significantly increases your chances of success and leaves you farther away from the possibility of bankruptcy.

Attention with monthly payments

Your company’s expenses cannot be greater than your turnover, however, if you do not optimize these expenses the risk of your business going bankrupt becomes very large.

Bills such as rent, electricity consumption, the internet, employees’ salaries among others can make your monthly expenses go beyond your budget. That’s why it’s important to take the time to review if these figures are not above the amount you can afford.

This point of your company can be reviewed at any time, so carefully analyze if some expenses can not be cut or optimized in order to reduce this account at the end of the month.

Read our coworking advantages article and find out if it’s worth giving your business a new address.

Separate individual and corporate accounts

For most entrepreneurs knowing how to separate their personal finances from the company is a real challenge, however, this habit is indispensable for the financial health of their business.

The most practical way to accomplish this separation is to make financial control to determine everything that goes in and out of the company. From this calculation you will arrive at an approximate amount of your profit, which is the maximum you can spend on personal expenses.

Responsibility with customers and suppliers

A company that fulfills its responsibilities has a much better chance of staying alive than those that neglect their contracts.

When establishing a business relationship with a supplier it is of utmost importance that you fulfill all your obligations and not only that but that you are on time.

When it comes to your company’s relationship with customers the issue is even more serious, after all it is difficult for a customer to return to do business or recommend, a company with which he has not had a good experience.

Give value to the after-sales

Even after closing a sale, delivering the products, or performing a service, it is important to continue with the channel open for future questions, complaints, or customer demands.

After-sales is a stage often neglected by companies, but it is in this memento that customer loyalty and guarantees the next sales.

Now that you know the safety tips to not bankrupt your business put into practice and ensure a long life for your company. Check the Easy Work Space plans and find out how to improve your business with us.

Instagram was created with the intention of users to post their photos sharing with friends their best moments.

With sharing features like hashtags, the ability to follow your favorite artist and increasingly improved tools like stories, Instagram became an essential part of the life of social network users and did not take long to be indispensable for companies.

Today, Instagram goes beyond the boundaries of a simple content marketing space, it is already a complete platform where you can attract customers, engage your brand and make sales directly through the application.

If you are asking yourself “does this platform really work?” here’s the answer: It works! If you know the right way to use it!

Instagram concentrates a large number of influencers in the most diverse segments, whether in the area of makeup, clothing, travel or even education.

One of the great advantages of the platform is the possibility that, with good content and planning, you also become an influencer in your segment and a reference in your field.

To achieve positive results with Instagram it takes more than posting and waiting for your followers to appear, some steps are essential from the elaboration of the posting to the monitoring of your results.

If you want to make the Instagram really work for your company follow the tips below and understand in practice how doing Instagram marketing really works.

Have a business profile

The first step to make your brand grow in Instagram is to leave the personal profile and migrate to a commercial.

With this type of profile you will have access to several advanced features that will help you get to know your audience better and also pass on a more professional image of your business.

Create a marketing strategy

Before you start posting content on your brand’s Instagram, understand your audience well and think about the best way to offer what they seek.

Based on your knowledge of your audience and being clear what your goals are when communicating with them, you may have a better idea of what you will post.

Publish sales-generating content

When creating content you need to please your audience, but don’t forget to do so in order to relate it to your products or services.

When accessing content that relates to your brand the customer is looking to consume some product in its segment, so this is the best time to present the best way to remedy their pain.

When doing so, be careful not to exceed yourself, avoid being insistent and offer your products in a subtle way.

Make sponsored ads

Doing sponsored ads in Instagram is a great way to focus your financial resources with advertising targeted at a selected audience that seeks exactly what you offer.

You can create unique ads or monitor the hottest posts and boost them through sponsored posts.

Know the power of Stories, Igtv and Lives

Some of the features of Instagram allow you to get even closer to your audience, they are the stories, the Igtv and the lives.

With the stories you can communicate frequently and directly with your followers, and you can still ask polls and questions.

As the stories are only online for 24 hours, you don’t have to worry too much about their aesthetics, as they won’t stay permanently as an image of your company.

Igtv is a tool that allows you to record longer videos, as on youtube you create a channel full of content that can address topics with greater depth.

The lives, on the other hand, are instantaneous and allow active communication with your followers, being able to have feedback of the content in the same instant that it is being published.
Use the power of your network

The content generated by your audience can be reused by your company and generate a positive impact for your brand.

By buying one of your products or using one of your services, customers can mark your profile and help you spread your brand and make it even more real in the eyes of consumers.
Keep an eye on what’s on the web

The online world always has a new thing, be it a new meme, a new challenge… being aware of this kind of content and applying it in your posts brings you closer to the public and makes your image nicer.

Stay tuned for schedules

At some times and days of the week the posts of your Instagram can be more viewed and your chances of sales increase.

There are some pre-established dates and times, however the best way for you to take advantage of this strategy is to realize what are the moments of greatest flow in your network and take advantage of them to launch that post that will delight your audience.

Now that you know the advantages of Instagram and know how it helps your company to grow it’s time to put all this knowledge into practice.

If you want to improve your company and work in a more professional way, focusing on what really matters for your growth, count on the services of Easy Work Space, with it you can find the best solutions for your business.

It’s been a while since content marketing has become a concept and indispensable for companies that want to grow. Offering information to engage your audience and bringing it closer to you is an efficient and innovative marketing solution.

By creating content either through a blog or social networks you will be engaging your audience and increasing your network, this way you will be much closer to potential customers.

You need to be aware that creating content is not enough, more than that you need to present to your audience relevant approaches capable of involving them and generating value to your company.

If you want to know a little more about this marketing strategy and how it can increase your sales and loyalty to your customers, here we give you step by step how to make content creation a reality for your company.

Objectives when creating content for your brand

To create content that is not only relevant but above all efficient, you must keep in mind what your objectives are, what you want to achieve by investing in this strategy.

The pillars of content marketing are:

• Attract
• Convert
• Sell
• Charm

The first objective is to get your future customers to you, therefore ATTRACT your audience and engage your audience through a positive perception of your positioning.

The second is based on turning your audience into potential customers, i.e. CONVERTER your efforts in generating leads for your company.

The third is the realization of the process, offering your products or services as the best option to meet the needs of customers and realize the long-awaited SALE.

And finally, one of the essential steps of this process is the ENCHANTMENT, keeping your customer loyal to your company and your ideals.

How to create content for your brand

You can use different formats and platforms when creating content for your brand, whether in the form of text, video or audio, the important thing is to know your audience well and understand what means are most used by them and what language they prefer.

When investing in content creation it is important to know some principles and focus on following them to the letter to achieve satisfactory results.

Creating relevant content

The quality of the content you offer to your followers is of great importance, after all no one continues to follow anyone and even less is charmed by a brand whose content is not well done.

Involve your audience

The involvement of the public with your content is essential for them to see you as something to be achieved, as a reference in your segment, which leads us to the last item.

Generate value for the company

The whole process of creating content for your brand converges to a single point: generate value for your company.

When you can attract your audience and enchant them with your content they’re more open to consume your products or services.

Benefits of creating content for your brand

All this effort to attract and charm your audience has a purpose, and you will be able to reap the fruits of this work after winning your audience.

Get the audience to come to you

When your content has quality, involves the public and generates value for your company your audience comes to you, decreasing your responsibility to run after customers.

Engaging your audience

A satisfied public is a faithful public, when the identification with its content is something natural for their followers they start to disseminate your brand over the Internet, recommending you and valuing your company even more.

Increase your network

With these processes your network will grow and the possibilities of reaching potential customers increase, generating more leads and increasing sales.

So, are you already convinced of the importance of creating content for your brand? If you want to grow and make your company more professional, you can count on Easy Work Space’s services.

Strategy and planning are essential factors for a business to move forward, yet none of this works if the manager does not provide employees with a healthy working environment.

Good management consists of establishing some values such as transparency and two-way communication. Based on these principles, the team starts to operate more effectively.

The positive results and the climate at work will be more favorable in a fair environment in which the team feels valued and respected.

The manager’s main function is to deal clearly and objectively with his employees and to know how to treat them with respect and empathy, besides helping them to solve their problems.

If you want some tips on how to become a better manager for your team and, therefore, improve the company’s results, follow the advice below, because they can help you in this mission.

Open yourself up to new ideas

The greatest qualities of a good manager are flexibility and the ability to adapt to the new. It is important to be aware of opportunities and listen to the ideas of your team.

Remember that your employees are dealing with the company’s problems on a daily basis, so it’s very important to listen to what they have to say.

Give up pre-established rules when necessary, they may be wrong, and striving to follow them to the letter may be a difficult mistake to make in the future.

Encourage your team to do their best

Be careful not to set your team unattainable goals. Set some goals that they can achieve and make it clear that within the achievable you expect the best of them.

When your employees see the excellence of their work, and understand the importance of this quality to them and to the company, the results will always be of a high level.

Communicate with your team

Feedbacks may seem too much bureaucracy for your planning, but the results of this small gesture may be so significant as to be worth the effort.

When giving feedback to an employee, it is important that you exemplify what you say, so that it does not seem like a vague idea, it is important to justify your complaints and your praise.

Be open to conversation

Scheduling feedback periodically is important, but you cannot wait until that time to say what needs to be said or to be open to hearing from your employees.

Always be available for conversations, either in person or remotely, via email, messages or calls. This availability will certainly make your staff more comfortable to report questions, problems or complaints to you.

Take care of your time

No one feels comfortable with too tight deadlines, just as it’s not productive for your team to have too much free time. That’s why it’s very important to know how to manage the time of each of your employees and yours.

Be aware of deadlines and schedules, understand how much time each job needs to be done and whether your employees are comfortable with their working hours.

Often be strict with employees’ entry and exit times is necessary, especially when they work on a scale, but if this is not the case be flexible with your employees, so when you need them they will also be with you.

Attention to conflicts

The working environment is conducive to competition, jealousy and intrigue among employees, a good manager knows how to deal with these types of problems by taking action when necessary.

Recognition of a manager’s actions in the face of injustice or conflict is essential, his actions need to be taken firmly, and this act will be seen by all as an example of good conduct.

However, a manager who fails to act in the face of certain events or injustices also runs the risk of being devalued by his team and is very damaging to his image.
The care to be taken by a manager to keep the work environment stable and comfortable for everyone is few, but constant. Every day it is necessary to build a respectful environment where everyone is satisfied and happy to work.

If you want to offer your team the best environment, in a privileged location and with all the necessary infrastructure to work, think about the possibility of taking your company to a coworking. This way you expand your business opportunities and focus on what is necessary for the growth of your company.

The origin of the term Networking appeared in the world of technology to describe a network of computers that exchange information with each other. When applied in the business world the term Networking refers to people or companies that create a network of contacts to communicate, exchange information and support.

When we think about the advantages of Networking for people or companies we find an effective and low cost marketing method that results in contacts and business partnerships. Networking is a practice that can be a sure way to success.

The professional who knows how to use this method in personal life or for business is the one who learns how to create a network of relationships and lies solid professional contacts.

Establishing connections, whether in person or in the virtual world, can be easy, however the correct networking practice consists in finding contacts that can favor you personally and professionally.

Having a network of connections is essential for a good entrepreneur, after all it opens a range of possibilities for partnerships and closing deals.

Networking is not only about finding contacts that can benefit you, but also about proving interesting for your new contact, be it for a potential supplier, a future partner or employee.

When it comes to networking, quantity is no more important than quality, so be aware of the opportunities that arise along the way that can help you find the contacts you need for your growth.

When you get involved in events in your area such as fairs, lectures, courses and conferences, the chances of finding partnerships are huge, at this time you must give up your timidity and use the communication tools to establish contacts.

This contact can be facilitated within companies, universities and workplaces where various types of entrepreneurs meet, as in a coworking.

Faced with a situation that can favor the construction of a network, show interest in other people’s businesses and also know how to value yourself without appearing arrogant or desperate.

Establishing constructive conversations may be the best way to get closer to your future contacts and establish opportunities for bonds that will be converted into growth.

It is not enough just to establish a contact, maintaining regular communication is essential to strengthen mutual trust and increase your chances in a possible partnership proposal or appointment to a position or business.

Establishing contacts with people in your area is obviously very important, but you cannot give up meeting people from different areas who may be needed for you in the future, or that your business may be important to them.

By cultivating a network of connections, the possibility of increasing it is greater as other people come to trust you and your work, so be sure to take care of your professional and personal relationships.

Another important point to worry about when it comes to networking is making sure that you are offering your contacts as many benefits as you seek to find in them. So establish a relationship of exchange.

Offering relevant and interesting content is also very important to strengthen your relationships, so share content, publish information and keep an active conversation with subjects of interest to your network.

Don’t just expect to receive from others, but always have what to offer. This will keep you in touch with other entrepreneurs and increase your chances of closing deals, establishing partnerships or finding effective employees.

By cultivating these small contacts and maintaining attitudes within ethical and professional principles, you will ensure a network you can always count on.

Are you looking to improve your business and increase your networking? Working in a collaborative space can be the key to your success. Besides offering several advantages for you and your business, Easy Work Space can also provide you with an ideal environment to establish contacts and grow your business.

If you work with commerce, one of the most important points for the organization of your company is the control of sales. Through it, you can have a real vision of your results. Knowing how to do it accurately and effectively can make all the difference in the success of your business.

Through sales control, you can measure the output of products from your stock and thus qualify which are the most sold products and those that make less success, so you can identify those that are more worthwhile and those that are not worth the investment.

The damage of a disorganized company is enormous, so investing a little time to put your information in order can be more valuable than many think.

Doing the sales management in the right way is essential for the good functioning of your company since through it you can determine several essential factors such as the profit generated by your sales.

Sales control: what it is

Sales control is a way of organizing your company’s sales data. Through it you can record and analyze the success of your business and whether adjustments need to be made in this sector.

The ways that this control can be done varies between manual and automatic since both resources can be effective, what changes is the time it takes to record and analyze each one.

You can choose to make your control with paper and pen, spreadsheets in Excel, or even using a management system tool.

Sales control: the importance

Having healthy company finances depends, to a great extent, on having good control of your sales, because through it it will be possible to calculate the investments and return of your work.

Sales control: advantages

Possibility of planning

When you have a survey of sales information you can predict some patterns, such as frequency and periodicity of the output of each product, so planning the stock of these items becomes easier.

It is also possible to better plan campaigns and promotions in view of what pleases the consumer the most and in which period of the year each product has more demand.

Financial control

Another advantage of sales control is being able to predict earnings for the coming months based on the analysis of data from previous months, thus making it easier to plan your next investments thinking about your future results.

Sales control makes it easier to understand cash flow, thus enabling greater control of the financial sector. Having this information in hand and organized will also be of great help when doing the fiscal calculations of your business.

Sales control: how to do it

Making a sales check is easier than it sounds, how you perform this task will depend on what you intend with this data and what resources you have access to and knowledge.

Manual control

Paper and pen in hand, every detail needs to be noted. This is an excellent way to start controlling your sales, after all, it’s better to count on a method that may have some small flaws than not counting on anything, right?

With the growth of your sales and, therefore, of your company, it will be necessary to count on more sophisticated and secure resources.

Excel spreadsheets or Google Documents

Managing your sales through spreadsheets is a common and efficient practice. It is possible to make the process very fast and practical after creating a well-organized spreadsheet, however, this method is not free of errors and the data, even in a digital way, is entered manually.

Management system

The most professional and secure way to make your sales control is to choose to hire a management system that organizes the data automatically.

Besides being practical for sales management, this resource can also be connected to stock management and make life even easier for the entrepreneur.

For those who have never made a sales control, it is never too late to start, use our tips to put into practice today and organize your business once and for all.

If you are looking for an efficient way to organize your work and that of your employees, having a space equipped and prepared to receive your team can make all the difference, check out the services and advantages that Easy Work Space can offer to your business and expand your possibilities.

Marketing strategies become more sophisticated and necessary in the market every day, with the emergence of various means of access to companies becoming more and more diversified and making a customer choose its brand and not the competition became a challenge.

Among the marketing strategies some steps are essential and those companies that can understand and value the importance of understanding their customers are ahead.

Understanding the desires and needs of the public is essential for those who seek success, because only after this understanding is possible to develop all other stages of your marketing planning with efficiency to achieve better results.

If you are looking to improve the performance of your brand, be sure to follow this article until the end, here you will understand the importance of understanding your customers and the best way to achieve it.

Each consumer is unique

With the strong increase in consumption linked to technology, the consumer’s power of choice becomes very large, thus increasing the need for companies to attend to their customers in a personalized manner.

In the past, the concept of the target audience was used to determine the direction of marketing campaigns, but today this concept has come down after it became clear that the consumer cannot be generalized.

With this came the concept of persona, i.e. it became more important to detect a complete profile of a potential consumer rather than a generalization of possible consumers.

When trying to determine a persona, it is necessary to raise the smallest details of this customer’s life, it is not enough to define an age group or a degree of education, it is necessary to know what he thinks, how he consumes, his daily habits online and offline, his pains and preferences, only then it will be possible to identify a profile and get closer to his consumer.

Several tools can be used to capture relevant and current information about consumers and this database is essential for understanding and determining your persona.
Through this well-executed strategy, you will be closer to achieving satisfactory results and saving on your marketing strategy, avoiding wasting time with profiles that do not correspond to your consumer.

Advantages of knowing your consumer

Optimize your products

By knowing the desires and needs of your consumer it is possible to identify the ideal moment to make a sale, as well as to define in a more assertive way which product or service to offer him in order to achieve a conversion.

Speaking the language of your consumer

For each type of audience, there is a “tone of voice” that you need to employ in your campaigns, understanding what language is appropriate to talk to your consumer is an excellent way to captivate them so they can identify with your brand.

Finding the gold mine

There are customers and customers, some may even consume your product but never return, while others may have a higher value to your business, consuming and spreading your brand. Knowing how to identify them will be your greatest differential.

Fidelizing the customer

As important as conquering a consumer is to continue conquering him over time. Having loyal customers who will guarantee the longevity of your brand is fundamental for the future of your business.

How to enter the world of your consumer

Now that you know all the advantages you will have in understanding your client, you need to know how to enter his world and capture the information about his life.

First of all, it is important to know that the data will never be definitive, the research on your customer’s profile is continuous and you need to keep it updated.

To capture this information you need to have channels to talk to your customers, either through surveys, registrations, or data collection through social networks.

From these tools, it will be possible to define an elaborate profile of your customer and predict his behavior, this way your actions will be more easily converted into sales.

If you want to succeed and achieve increasingly satisfactory results with your company it is important to always be given due attention to market trends, only then you can be ahead of the competition.

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