Social networks are platforms for relationships between users that have become part of people’s daily lives and soon proved to be very important as a work tool for companies.

They are essential in the promotion of services and products and also serve to bring the brand closer to its customers through engagement, so if your company is not yet present in social networks you need to consider placing it right now!

Advantages of social media

There are several reasons for your business to be present in social networks, knowing some strategies and ways to use them you will have many advantages in the mission of getting closer to your audience and attract new customers.

Before starting your brand’s virtual presence you need to be aware of some factors, when disclosing content they need to align with your company’s values, this way you will get closer to your audience showing what are the objectives of your organization.

With the internet you considerably increase the communication channels and the interaction with your customers, from this, you will create a link with your audience.

Through the engagement the ideas, products, services, and promotions that you offer start to spread quickly, generating a viral effect, that’s why it’s so important that through its contents you captivate your consumer.

Another important resource that the Internet provides to your business is the ability to measure and analyze the company’s engagement with the networks and thus know what is pleasing or displeasing its customers.

With exorbitant numbers of users, social networks like Facebook, Twitter, and Instagram are essential fields for the work of advertising and marketing, knowing the best way to master these tools will put you ahead of the competition.

Optimizing the use of social networks

Being present on social networking platforms is not enough, it is necessary that the content of your company is thought in such a way as to attract your customers in the most diverse ways, for this it is necessary knowledge and the use of techniques.

Know your audience

Having made clear who your consumers are and, above all, what their habits are, their way of thinking and their lifestyle is the first step towards getting closer to him, because in this way you can create a voice for your brand that speaks the same language as him.

This voice needs to be carefully planned from what generates likes and shares for your audience, i.e. the way you communicate needs to be familiar to your audience.
Understand each platform

In each of the social networks, there is a profile to be followed and a language more conducive to the consumer approach, so the way you will produce your content may be better suited to one network or the other.

Therefore, understanding the proposal of each of the social networks is essential to discover which one is more and less important for your business and mainly, through which one you will be able to communicate better with your consumer.

Content X Advertising

Remember that just talking about your products or services is not the best way to attract your audience, it is important to understand the pains of your consumers and offer content that helps them heal them.

This way your customer will understand you as a friend and trust your speech, engagement is your main goal when putting your business on social networks, because it is from it that you will gain the affection and respect of your consumer.

If you don’t have a page of your company yet, know that you are wasting time, take the tips you just learned and start planning the best way to talk to your customers, so you increase your chances of closing new business.

When we talk about small businesses, many people believe that having a small group of people on their staff doesn’t mean they don’t have to do staff management, but that can be a terrible mistake.

Small businesses are very important because together they add a significant share of the labor market, so taking all the necessary care to do efficient management can improve your business.

However, it is not difficult to point out the causes of the lack of management in small businesses, since management is done by few people, often a single person, and the burden of tasks is extensive.

However, an entrepreneur needs to be prepared to take on a number of responsibilities when deciding to open a business, and being prepared to manage well can be the key to your company’s success.

Management for small teams

Even in a company that has few employees, the management needs to be done in a complete and efficient way, providing welfare to each of the employees and improving the quality of the company.

When an employee works under favorable conditions, the work becomes a satisfactory environment soon, he will perform his activities with more effort, and you will have a team more focused on work.

Management beyond bureaucracy

Taking care of the management of employees has a rather stressful bureaucratic part, however, it is important to be attentive in the management beyond the bureaucracy, i.e. taking care of the working environment.

Those who have a healthy work environment feel safer and more encouraged to perform their duties because they see that they need to deliver to the company the same commitment that the company delivers for them.

Management from the beginning

Personnel management begins even before hiring, this is an important step and must be done with great calm, care, and certainty, after hiring you will have to deal every day with that person, so be sure to bring to your team someone to add.

Seven steps for a successful management

To make efficient management, there are some steps that can make your path easier and to help you we list each one below.

Plan

Planning is the key to well-done management if planning you are able to perform tasks beyond the essential and thus make your company a better place for your employees.

Communicate

Communication is indispensable for a good coexistence between your team, it is essential that you communicate with your employees and also encourage them to communicate with you, so always keep the door open for dialogues.

Monitor

The monitoring will be your ally to know the profile of each of your employees, monitoring your staff you will be able to identify where are the flaws to be corrected and the qualities to be encouraged.

Evaluate

Once you have identified your strengths and weaknesses, evaluation is a great way to measure the efficiency of your team and score defects and qualities, so be in the habit of making feedbacks periodically and be open to speak your point of view and listen to the problems of your employees.

Recognize

As important as pointing out the problems is pointing out the qualities, so recognition should always be present in your feedbacks, so always remember to recognize the successes and praise your team in the face of a collective achievement.

Benefit

There are several ways to keep your team happy and satisfied, among them offering benefits such as bonuses, flexible schedules, awards, etc. Be aware of this and make sure to offer means of incentive for your employees.

Train

Finally, do not forget that a good employee is one who is constantly learning, nobody is ready to perform the same function year after year without being updated on market practices, so offer and encourage training for your team and for yourself, this way you will have the best professionals working in your team.

If you like our tips and want to improve your company more and more, be sure to follow our blog to receive information about entrepreneurship and the labor market.

When starting a new business many decisions need to be made, among them what will be the name of your company, but often this issue ends up being treated with less importance and this can end up damaging the future of your enterprise.

Choosing a consistent name that helps you sell your brand image is essential, so be careful not to fall into traps by following a few steps, you can make sure that your company name will play to your advantage.

Make the brand identity reflect on the name

The identity of your brand is one of the things that need to be well defined from the start, and no doubt it has to be present in your name.

Before choosing your company name to define its mission, vision, and values, this makes it easier to find a way to decide for a name that reflects the intentions of your brand.

It is important to take into consideration the segment and the proposal of your business and avoid running away from the subject, the name of the company needs to direct the public to know what and with whom it is dealing.

Simplicity is everything

The human mind stores names in short-term memory, so it is very common for this information to be easily forgotten, be careful that your name is not too difficult and get lost in the memory of consumers.

Create a short and easy to memorize name, this will help to fix your brand in the mind of customers, after all, nobody will consume anything from a company whose name is not even remembered, so keep in mind that less is more.

Realize that many big companies have short and simple names, this is directly related to the success of brands such as Uber, Apple, Nike among so many others.

Internet presence

One of the most important factors that cannot be left out when choosing the name of your company is the presence that your brand will have on the Internet.

Before defining the name of your company do a search to make sure that the domain is available and also that there are no other brands using this term because this can hinder your business when your customers find you online.

Understand your audience

When you take your first steps as an entrepreneur, you will need to do some in-depth research on your target audience, i.e. understand the profile of those who will be your clients.

In this survey, you can absolve information about several characteristics common to your clients that will tell you a lot about their preferences, interests, and customs, from this you will have many clues of what can be a more accepted name in this niche.

Being attuned to trends is important for the success of your company’s name choice, after all this way you will be able to better understand what is on the rise among your customers and use it to your advantage.

How to get ideas for your company name

After considering the important factors to be taken into account when deciding on the name of your company it is time to move on to creativity.

You can use a number of sources to serve as inspiration when deciding the name of your company, from something you like a lot to something more direct.

Take into account that names that arouse feelings and sensations in customers can be more effective because they are able to activate senses that make it easier to memorize the name and even boost consumption.

Below we will give you some tips on how to create your company’s name from a few points, surely one of them will work for you.

Last name

Choosing a family name can work for companies in bureaucratic segments that seek to reflect credibility, such as a law firm, for example, after all no one would put their own name on a company that might have a dubious reputation.

Abbreviation

An acronym can be a good option when the name of your company is very big, because that way it is shorter and easier to memorize. Ideally, the acronym of a bigger term will have a meaning on its own, besides being creative, this method is still fun.

Association

Creating a name for your company from the method of association is a great way to relate your brand to a feeling or sensation, for example, if you have a company in the food sector, create a name that just by being mentioned arouses the customer’s desire to eat.

Affectivity

Finding a name that wins the affection of consumers is an important step towards success, so understand well the trends around your target audience, and select a term that represents your business and pleases your future customers.

So, have you had any ideas for your company name? Put these tips into practice and you’re sure to find the right name for your business.

Entrepreneurship has always been synonymous with big investments and that is why many people are afraid to start their own business.

However, with the emergence of the infinite possibilities of digital media, today it is possible to start a business with very low investment, but be ready to invest something even more valuable: your time and willingness.

The models of digital enterprises allow you to work autonomously and using the equipment you already have, dispensing with the need for very high initial expenses such as opening a store, for example.

If you identify with this business model and want to create a successful online company, here are some tips that can help you start your digital business from scratch.

Why start an online business

The migration of companies to the digital sector, as well as the emergence of new businesses that already start on this platform, is not only due to the ease of working via the Internet.

It is a fact that the consumer is more and more digitally engaged and consuming the most varied types of products through this platform.

To stand out in the digital environment, taking all necessary care with your service is essential because once the customer has had a bad experience with your business will hardly consume from you again.

If on the other hand, you captivate your audience, besides gaining a loyal clientele, it will be responsible for spreading your brand throughout the network, expanding your business.

How to get the initial idea of an online business

First, you need to decide the niche in which you intend to act, this choice becomes easier when there is something you know in-depth, either by your professional path or by affinity.

Based on this knowledge, make a survey of the possibilities of your choice, for example, if you are passionate about travel, or have worked in this environment, you can open a travel agency, a tour guide service, or even become a creator of travel-related content.

Possibilities in the digital world

Marketplaces

Buying and selling sites can be the perfect platform for your business if your product is physical, such as an online pet store.

Within these platforms, you can create your own store without the need to hire professionals to develop an exclusive site for your products, besides having the advantage of being found by consumers looking for your niche.

The only thing that can be a disadvantage in this business model is that you will need to take into account the conditions that sites impose to allow your store to operate on their platforms.

They will probably charge a commission on your sales and may still impose certain forms of payment and shipping of products on your customers.

Online Store

Betting on e-commerce is a way to make a more professional business, having an online space dedicated to your company and your products and, therefore, is the most used by major brands.

Although this platform is used by consolidated companies, nothing prevents it from being chosen by you for a new business, after all, this is an excellent way to start your sales on the Internet.

To start your virtual store, which can be from the most varied segments, it is ideal that you choose a platform, there are some that offer free layouts and e-commerce systems and others with open source for those who can hire a developer.

Affiliate programs

The sales representative profession has also changed significantly with the expansion of digital media, now this work is done online and many people choose to employ their efforts selling products already consolidated in the market via the Internet.

Participating in an affiliate program for free and online is completely possible, thanks to the flexibility that this work provides.

To draw up your sales plan and attract your customers you can follow several paths, from creating a website, using social networks, or making videos for youtube.

The profit made from this activity will depend on the number of sales you make. Stay aware of the value of your commission and prepare yourself by studying a lot about digital marketing to get more and more customers.

Content Production

Every Internet user is in search of content, be it in the form of text, video, audio, photos or games, and all this is done by companies that operate online.

How you create content for the Internet will depend on your skills acquired throughout your career, whether as a writer, designer, programmer or video editor.

If you believe in your potential, and master something, becoming a YouTuber or Instagrammer may be another option within the universe of content creators.

Once you’ve gained an expressive number of followers, you can start monetizing by advertising for brands that relate to your niche.

There are many possibilities to work online, surely one of them will fit your profile as an entrepreneur.

If you have already started your business online and intend to expand your possibilities, consider using the services of a collective space, certainly working in a coworking will help you take off.

Developing the personality of your brand is something you can’t give up. Customers are increasingly aware of the purpose of each of the companies they consume and making the identity of their business very clear to them is of paramount importance.

The personification of the brand by clients is something that is frequent, i.e. they understand their business as something that has physical attributes and personality, as a person, so defining an authentic DNA that speaks to its audience will be a differential in the market.

To help you define your company’s DNA, we’ve prepared a list of each of the steps you need to take to understand your company’s personality and think of the best way to communicate it to your clients.

Step 1 – Understand your target audience

Talking about communication and marketing without passing as a target audience is useless, understanding who your audience is, what they are looking for and how you can best communicate with them is indispensable for the success of your company.

At this point it is essential to understand that there is no room for companies that want to be generic, that is, reach all audiences, it is essential to define a target to be reached after all, who speaks with everyone is not heard by anyone.

Therefore, it is useless to define your audience only as “men between 25 and 30 years old”, it is important to know where they live, what their academic background is, what is their salary range, if they are married, if they have children, etc. Only in this way will it be possible to define how they see your product and what you need to offer them.

Step 2 – Define your company’s Mission, Vision and Values.

Defining the pillars that will govern your company and its characteristics before customers are your next step, after all, it is from them that you will create the voice with which your company will communicate with employees, suppliers, and customers.

If you have not yet defined these concepts for your company, we will show you how to think about the development of each one of them and what will be the best way to put them into practice.

Mission

To begin with, it is important to weigh what the main benefit of your business is, i.e. how you solve a problem or the pain of your target audience.

Then think about what your differential is to your competitors, which makes you unique.

And finally what you are looking for with your business, what is your interest in taking that company forward.

With these three well-defined pieces of information, you can write a sentence containing each one and presenting your company’s Mission.

Vision

At this point, you need to define your business objectives, what you want to achieve in the long term.

To do this, formulate a sentence that explains the path your company intends to take to achieve its proposal.

Values

The third and final point is related to the behavior and beliefs of the organization, i.e. what will define the internal and external conduct of the company.

To express them in words it is necessary to indicate the attitudes that define them, that is, the actions that will be put into practice to achieve the company’s purpose.

Step 3 – Putting the company’s DNA into practice

Understanding that marketing can no longer be product-oriented, but rather customer-oriented, is your final step. In short, at this point, it is important to put the customer as the center of attention and direct the entire organization of your business to this.

It is essential to understand that you need to speak your customers’ language, understand their problems and be willing to solve them, only in this way will it be possible to create a relationship of exchange of values.

Finally, remember that your company’s DNA cannot only be on paper, or on your web site, but in all of your business communication, from contact with your suppliers to product exposure to the end consumer.

For tips and ideas on how to improve your business, be sure to follow our blog, share our content with your contacts and spread information about work and entrepreneurship.

One of the great challenges of entrepreneurs is to set the price of their products or services, often just do a headcount and believe that everything is fine.

However, this is a very important part of your business, the price that reaches the final consumer needs to be carefully thought out so as not to be so low as to generate embezzlement in the company’s accounts, nor be so high as to drive customers away.

Many factors need to be taken into accounts, such as the cost of the product, the expenses it generates for the company, the profit you want to obtain and the price charged by competitors in the market.

To help you define fair values for the company and for the final consumer, we prepare a list with the main points to be taken into consideration when pricing your products or services.

Final price

The final price of your product is the one that customers will find on the shelf, or on the website, i.e. the amount that the final consumer will pay.

This can be one of the main factors in the competitiveness with your competitors, that’s why it is so important and can define the destiny of your company.

Remember that this amount needs to be enough to cover the costs of your production, the expenses generated to carry out the sale and ultimately generate a profit margin sufficient for the growth of the company.

We will better understand each of the items that will help you define the final value of your product:

Costs

The costs are included all the values involved with the manufacture of the product, i.e. labor, rental of machinery, raw material, etc..

Expenses

The expenses are calculated by the sum of all the values involved in the sales process of the product, i.e. transportation, salespeople, marketing strategies, among others.

Profit

Finally, profit is the company’s return on the entire sales process. This part may vary but must be sufficient to meet the company’s growth expectations.

The profit margin is usually calculated as a percentage on top of the cost values, which can be between 25% and 100% depending on each case.

Finally, the final price of the product will be the sum of these three factors:

COSTS + EXPENSES + PROFIT = FINAL PRICE.

Putting it into practice

It is important that you understand this process in practice, for this, we will use the example of a sportswear store and as a final product we will think of a personalized football shirt:

If to produce the t-shirt has spent a total of 30 dollars, considering the labor and the raw material and the total expenses with the sale is 10 dollars, you calculate the profit only on the cost value, in other words, if the profit is 50% it will be 15 dollars.

So, applying the rule we defined above the account would be:

$30 + $10 + $15 = $55.

That is, the price that the consumer will pay for a custom soccer shirt in your company will be 55 dollars.

Define the value of a service

To define the value of service the thought is very similar to the way of choosing a price for a product, however, in the cost value the most important factor to be taken into account is the labor.

Therefore, at this moment the important thing is to calculate the amounts spent to keep this professional, for example, in a company that provides cleaning services in offices, if a two-hour service costs you 30 dollars of labor, plus 15 dollars with expenses and your profit margin is 50% we will have the following result:

$30 + $15 + $15 = $60

Soon the price to be charged, to the final consumer, for an office cleaning service, for two hours, is 60 dollars.

Don’t devalue your business

Once this rule is applied, conduct market research to verify the values practiced by your competitors and consider the need to lower your profit margin, or even increase it.

Be careful not to engage in unfair price competition, many companies work with inferior products or services, and you should not let yourself be threatened by them.

Make sure the quality of your products or services matches the price you are charging for them and practice fair values for the consumer.

Surely you have already faced the need for your company to have a digital presence, after all, the Internet is an essential channel today and an additional platform for communication with your audience.

However, the way it presents itself can be a little confusing in your head “I must create a website or a blog”. The answer is not so simple and will depend on a number of factors.

The main factor is your goal, depending on what you intend with your virtual presence, there will be an option that will best suit you.

To start unveiling which is the right choice for your company we will understand the difference between site and blog, what is the use of each one of them and which can solve your problems in the best way.

What is a website

A website is a page (or a set of pages) that, once built, will not undergo many changes over time, because it will serve as a virtual business card, where you can describe your services and show the face of the company.

The site will be responsible for presenting your company to the client, create a communication channel and show what are its values, vision and mission, so it is important that it has a formal and direct language, as if it were a face-to-face service.

What is a blog?

The blog, on the other hand, is a content channel, where you can write about issues that relate to the characteristics of your products or services, resolve doubts of your customers and thus create links to facilitate the sale.

From the content generated in the blog, your client creates proximity with the company, after all, it is used a more informal and indirect language, where the product is in the background and the needs of the consumer are in the foreground.

Characteristics and purpose of the Website

Through the site the customer knows your business, he can learn about your products or services, make purchases and connect with your company, however, it will be in an institutional environment, where the main focus is the company.

To get to your site probably the customer will have to know your company previously because it will hardly fall on your page by chance.

The main purpose of the site is to create a platform of contact with the customer by which he can know you better and make the purchase.

Features and purpose of BLOG

The blog is based on frequent posts, through it, the company needs to deliver the largest possible volume of content that encourages the customer to make the purchase of their products and services, ie, marketing is done indirectly.

With the use of some strategies, such as SEO (search engine optimization) is possible to improve the positioning of your site in search engines and thus make customers find your company through their searches related to their content.

The purpose of the blog is to build a network of leads (potential buyers) for your company and increase sales by gaining the sympathy of your audience.

How to choose between the two?

The choice will depend on your objective if you prefer to maintain a formal language with your audience and present to them only your services or products, decide for a site will fulfill this function.

If on the other hand, you need to create a more intimate relationship with your customers and talk to them more deeply about various issues related to your segment, the blog will be essential to create this link.

However you do not need to choose for one or the other, it is possible to create an area for a blog within a website and thus have the two channels of communication with your customer using the same domain.

Conclusion

The important thing is to take into consideration what makes your audience interested, the quality of the content presented is essential to keep your customers active and the visual identity also needs to be taken into account.

In order to deliver to your customers what they expect, it is essential to know the profile of their audience, to deeply understand what they are looking for and how they relate to digital platforms from entertainment to their consumer choices.

If you want to continue learning about the universe of business and entrepreneurship follow our blog, here you can find content to improve your performance and that of your company.

To stop investing in Digital Marketing is one of the mistakes that your company can not make nowadays. The digital presence is essential for the good development of your business and relationship with customers.

If what you seek are real results, read this text until the end, here we will address the importance of Digital Marketing today, in addition to the need to draw strategies and relate well with your customers to be rewarded for your investment.

Why invest in Digital Marketing?

Each day more, customers are connected and reach them by digital means can be more convincing and effective, talking to your potential customers by this means brings proximity that increases the chances of conversion.

With the internet and social networks, consumers have gained the power to find information about the brands they consume, and the image created by these companies in this environment is essential in the purchase decision.

This kind of concern was for a long time exclusive to large companies, now medium and small businesses also need to be attentive to the news in this sector.

How to Invest in Digital Marketing?

The relationship with the client occurs from the production of content, either by articles on blogs, e-books, videos on youtube, among other platforms, from then on customers are attracted, becoming leads that will need to be nurtured by other means, among them the e-mail Marketing.

Marketing within digital platforms multiplies rapidly through the customers themselves since they are also producers of content and have the ability to impact their network through testimonials about their consumer experiences with their products.

Digital Marketing x Traditional Marketing

The biggest advantage of digital marketing is to build a qualified audience for the brand, i.e., to impact those people who are more likely to consume its products or services.

Because they are highly targeted, digital marketing costs are lower than traditional ones, bringing more real and measurable results.

Advantages of Digital Marketing

The aspects achieved by Digital Marketing directly impact the growth, reach and visibility and can bring several benefits for the company to achieve better results, among them we can mention:

• Position yourself in the market
• Establish sales channels
• Measuring results
• Increase return on investment

The best way to be effective in this process is to know your target audience in-depth, and for this many tools can help, because there are already ways to cross data and from this get very important information about the profile of your consumers.

What means to use in Digital Marketing?

Organic Traffic

One of the most efficient ways to attract your audience is through information, many people seek to solve their problems by reading texts in blog posts, e-books, and infographics, offering quality content to your audience you create a relationship of trust.

For these contents to be more accessed, it is necessary to use SEO (Search Engine Optimization) strategies, which define keywords and make the site more relevant in search engines that will take your text into the hands of those who seek for issues related to your company.

Another strategy that is also efficient is the sponsored link, from an ad on these sites your company can stand out in search results.

E-mail marketing

After conquering your future customers through organic traffic you need to maintain your good relationship with them, for this, the email marketing strategy will be your ally.

The e-mail marketing has a high rate of return on your investment, it brings your company closer to the public facilitating the disclosure of offers. Through e-mail marketing, it is also possible to measure your results effectively.

Social networks

Social networks cannot be forgotten as strong allies of your company’s digital marketing, through them it is possible to increase the visibility of your business.

In them, you will be able to share content and have the advantage of the high flow of information exchange, through which your own followers will replicate your ideas.

Conclusion:

To achieve positive results for your company with Digital Marketing, it is not enough to have a website and social networks, it is necessary to create a strategy to generate visibility, conquer customers and monetize, for this it is essential to have a clear objective.

Once your goals are well defined, reaching your customers will be easier than it seems. The dedication and responsibility with the contents and ideas that your company will share will be the guarantee of the success of your disclosure process.

Until a few years ago many people had never heard of Startup in recent times, however, this term has spread at an extremely fast speed and wherever you go you only talk about the famous StartupS.

Can you define exactly what a Startup is? To help you once and for all understand the topic and find out if this business model is for you, let’s explain each of the features of a Startup.

What is a Startup?

The term Startup refers to starting something, that is, getting things to work, but how does that apply to the entrepreneurship market?

This term, linked to the business world, appeared simultaneously to the “dot-com” bubble of companies between 1996 and 2001. This speculative movement increased considerably the actions aimed at information and communication technology companies associated with the Internet universe.

A group of people who work for an innovative cause with high growth potential is the first step for a business to be defined as a Startup, but it is not limited to that.

To gain Startup status the business needs to follow a business model with HIGH POWER OF GROWTH, with capacity to be REPEATIBLE and SCALABLE, besides having as challenge solutions to be developed and all this in a CLEAR OF INCERTLES, let’s explain each one of these terms below.

What is the business model of a Startup?

The business model is the way the company works in search of generating value, transforming work into money from the fulfillment of the following mission: solve the problem, or the pain, of the client.

One of the biggest challenges of a Startup is to create a business model that is innovative, since the focus is not only on the product, but on its value, and from there it is possible to measure how much your company satisfies your customer. People will only be willing to pay for products and services that they trust and believe will solve their problems.

What is the definition of Repeatable and Scalable?

For a company to be considered a Startup it is necessary to be repeatable, that is, to have the capacity to deliver its product unlimitedly, for this the model cannot require that each customer needs adaptations and customizations in order for the service to serve them.

Meeting this requirement depends on whether the product or service is always available regardless of demand or whether the same product can be sold multiple times to different customers.

Another need for a Startup is to be scalable, that is, to have the potential to grow more and more without interfering with your business model. Maintenance costs need to stay the same, or have little variation, while revenues need to grow more and more, generating high results.

Why work in an Uncertainty Scenario?

The uncertainty that revolves around a start-up is the risk you need to take, questions like who is my customer? how much to charge for my service? how to deliver my product? will be frequent, but if you are well prepared and equipped with all the necessary information, growth will be a consequence.

It is important to understand that the risks of the initial phase need to be measured, the little return can last some time, but you must know how to diagnose when the company is not generating the expected result and have the responsibility to close its activities and start from scratch, otherwise you are just being wrong.

Because of these risks, the entrepreneur who proposes to follow the Startup model must be prepared to remain in the period of low financial return of his new business and, above all, be realistic when defining the future of the company.

Are Startups just internet companies?

It is a fact that the Internet is one of the Startups’ major allies, because this business model needs high reach power both to win over its customers and to serve them as quickly as possible, and for this the Internet is a very efficient tool.

However, to say that a Startup is limited to this is wrong, your company can act in several branches and still be within this business model.

Examples of Startups

There are many ways we can segment the types of StartupS, however, the market follows the following model:

Small-Business Startups: They are managed by entrepreneurs with little experience and very limited vision. They control their own business, which is often familiar, and they don’t have much interest in growing. However, in the local market, it generates movement.

Scalable Startups: Refers to a business model has great potential for growth but needs investment to take off. In that case, it is most likely that at that stage the venture will be sold to investors.

Lifestyle Startups: This model is driven by the dream of its creators, it aims to generate income, but without failing to meet the personal tastes of its managers.

Buyable Startups: It is an innovative idea, but one that requires risky investments to be made to realize it and move forward with the business model.

Social Startups: This business model aims to make a difference in the world, helping other people or businesses to generate results that impact society. In this case, it may be a non-profit company, but not exclusively.

Large-company Startups: In the case of companies that are already in the market and need innovation to reinvent themselves, trying to adapt from new models such as StartupS can be a way out.

If we stop to think about it, many companies, which today are large, have emerged as a Startup, that is, in a scenario of uncertainty, with little or no investment and innovative ideas.

In the current market, it is possible to predict an increase in the emergence of new innovative business models, and thus the need for adaptation and increased competitiveness will be decisive factors for the success of an enterprise.

Starting a business isn’t easy, but the big challenge is getting ahead and making your business thrive.

Making mistakes is part of entrepreneurship, but some can be avoided and for you not to fall into any of them we prepare a list with the common mistakes of beginners entrepreneurs.

Lack of planning

Before starting a business, good planning is essential but more important than that is following all the steps you have planned.

Paying attention in all bureaucratic stages and, mainly, not letting the excitement of starting a new business take you out of reality is the best way to avoid mistakes that can lead your company to failure.

Not knowing your differential

Nowadays there is no more space for companies that do not have their profile well defined and present to customers a differential in relation to their competitors.

Therefore, have well defined the vision, mission, and values of your business and transmit to your customers in all stages from the production to the final product, without forgetting the after-sales.

Do not know your area

Adventuring into an unknown area can be a one-way street, so be aware of the market you are entering, study your audience, your competitors, and keep in mind the challenges ahead.

No commitment

Getting a company up and running requires a lot of effort and commitment, you’ll need to get organized and set up a work schedule as if you’re working for others, or more.

Organizing your tasks of the week and making the best use of the time you are working is also essential for the growth of your company, so define your priorities and do not spend time on superfluous things.

Read also: How to avoid the 5 villains that delay your work.

Not meeting deadlines

Conquering customers is a great challenge, so serving them in the best possible way is an obligation of the entrepreneur, so do not play with deadlines, if you do not offer your services or products within the agreed time you run serious risks of losing the customer forever.

Don’t go to your customers

Believing that customers will come to your business on their own is a very common mistake for start-up entrepreneurs, but this mistake can be costly.

Conquering clients is one of the hard jobs to be done after opening a business and for that it is necessary to reach them, either by digital means, publicizing in public places, or the famous mouth to mouth, but the fact is that you need to inform them that your company exists.

Do not understand that growth is not immediate

The beginning of a company requires an enormous effort, but the result does not always start with the numbers you want to reach. It is necessary to understand that for some time and can be for many months, your company will have a small financial return and even so you need to devote yourself intensely to it.

Don’t pay attention to finances

Having a good initial financial plan and controlling every penny that comes in and goes out of your company is essential, even at the beginning, when the financial return is low, failing to pay attention to finance is a terrible mistake for the beginner entrepreneur.

If you understand everything about your business but don’t understand anything about finance, be sure to hire a person specialized in this area from the beginning, this can avoid many problems for your business.

Give up on the first problem

One of the most common mistakes of beginner entrepreneurs is to give up on the first problem, whether it is the low financial return from the beginning, or the lack of customers, giving up will always be the easiest option, but persisting will be the right option.

Study, engage, seek help, and the growth of your company will be a consequence of your effort.