The importance of planning for your business

In the business world it is common to be faced with the eagerness to perform our tasks as soon as possible, so many people believe that planning is a waste of time.

However, the truth is exactly the opposite, by making a planning you are valuing your time, which will not be spent performing tasks in a disorderly way without knowing where you want to go.

There is a Chinese proverb that says: “If you want to cut down a tree in half the time, spend twice as much time grinding the axe”. Next, understand the best way to prepare yourself through planning to ensure that your tasks will be carried out in the best possible way.

What is planning?

Planning is the definition of the steps that must be taken to leave the current moment and reach a goal.

For this, it is necessary to know exactly where you are and to establish an action plan with the necessary adjustments to go where you want.

Why to make a planning

For an efficient management the planning is essential, because from it it is possible to trace goals and objectives that will serve as a base to make decisions that can make the difference for the success of the company.
How to make a planning

To carry out a planning it is necessary to define a starting point and carry out a market analysis, considering the position of your company and your competitors.

From there you must define a mission to achieve your purpose and the steps you must take. It is important to set deadlines to achieve your goals as well as a deadline to analyze the results.

Strategic planning

The strategic planning must be performed by the leaders from the formalization of goals and objectives aiming the growth of the company.

To make a strategic planning it is necessary to consider the external and internal conditions to the company, to define the expected growth as well as the effectiveness and survival.

Tactical planning

Communication is the key word in tactical planning that acts as an intermediary between strategic and operational planning.

In tactical planning the decisions of superiors must be passed on in order to direct planning towards action.
Operational planning

This is the point where things happen, that is, in fact it reaches the productive sector where the workforce is operational.

Everything that was planned at a strategic and tactical level is put into practice, thus making all sectors responsible for the success of the company.

Conclusion

Planning is useless if there is no action, so be careful to put your planning into practice and always have it in mind to make sure that your plans are being followed.

Put in the calendar the dates that each goal should be reached, as well as a final date to make an evaluation of the results and consider a new planning.

If you are looking for ways to make your company grow, consider giving up bureaucratic worries and moving into coworking. In Easy Work Space you will find the best infrastructure solutions for your company.

What it takes to be a successful professional

In the job market many want to be a successful professional, but to achieve this position it is important to pay attention to the characteristics that must be cultivated day after day.

Besides knowing your job well it is important to have good habits and relationships. Next understand what brings you closer to being a successful professional.

Do what you like

When choosing a career it is important to choose something that you will exercise with real passion, this will be a first step to success.

While for some people to spend the day doing math may be something unthinkable, for others to work as an accountant, for example, it causes great satisfaction. Find what causes this feeling in you.

See beyond

The good professional must look beyond his own world, being able to see the possibilities ahead.

When finding an opportunity, the successful professional will not let it slip away, so that this action becomes something good both for his career and for the people around him.

This characteristic is also common among people with leadership skills, after all, a successful professional can in the future be an excellent leader.

Leadership ability

The possibility of leading should be one of the characteristics of a successful professional.

After a certain time of experience the successful professional can be at the head of a team and understand himself as someone with capacity to dialogue, take responsibility and lead.

The good leader is not the one who gives orders, but the one who serves as examples of action, empathy and responsibility to his team.

Having emotional intelligence

For a successful professional to know how to deal with his emotions is essential, even in the face of a great swing of feelings he must know how to keep calm in the work environment.

Who develops the quality of possessing emotional intelligence is able to develop solutions to problems that arise in moments of pressure.

Be polite and gentle

Kindness opens many doors, in the same way that the lack of it is capable of closing.

By being seen as a nice person and always open to do kindness, you begin to win the sympathy of people who have more facility in accepting you also professionally.

A simple good day, a firm handshake or that kindness to hold the elevator door can make people see beyond the good professional, but a person worried about making their surroundings pleasant for everyone.

Conclusion

So, do you gather the essential characteristics to be a successful professional? If so, congratulations, if not, know that it is possible to develop them and become every day a person better prepared for the job market.

In addition to developing your skills, it is important to have a space prepared with infrastructure and everything that is needed for you or your company.

With Easy Work Space you have this and much more, get in touch and schedule a visit.

Innovation and productivity: a foolproof duo

Betting on a philosophy of innovation for your company can bring many benefits, including increased productivity.

Innovative thinking is a management strategy generally adopted by new entrepreneurs, but it is teaching even the most traditional companies a lot.

The incentive to the new and the motivation of the teams to be more daring, are characteristics of the innovative management model, which depends a lot on creativity.

Among the characteristics of the innovation model is the ability of the team to act with innovative thinking and take this goal forward to help productivity.

To better understand how the model that is revolutionizing companies works and creating a new concept of productivity, follow some of the characteristics of this movement.

What is innovation

Innovation consists in a new way of accomplishing something that was previously accomplished in a less objective or effective way.

In this way, innovation does not consist in just creating a new process, but in ensuring that by replacing one model with another, the benefits will be instantaneous.

What is productivity

Productivity consists in ensuring that the processes carried out in a company are carried out in the shortest time and in the most effective way possible. That’s why this factor is so linked to innovation.

How to create an innovative environment

Creativity has an important role in the innovation process, after all it is from the proposal of a new model, which should work better than the previous one, that innovation is born and this is only possible with creativity.

Proposing a change that can, in fact, be beneficial to productive processes requires a creative effort from the entire team, which should be encouraged by the leader through an administrative profile that favors the stimulus to creativity.

The incentive to creativity in a team is essential for constant innovation, a practice that becomes possible from the deconstruction of traditional processes and the opening of new possibilities.

The solutions found in collaboration are enriched by different points of view, facilitating the creation of an innovative process.

Innovation as a productivity facilitator

The more innovative a company can be, the greater is its potential for productivity, by offering more effective means of carrying out procedures.

Facilitating bureaucratic processes, opening space for communication and proposing to break barriers are the main innovative actions that must be established in order to increase productivity.

Conclusion

Using proven methods will help your company go far. Simple decisions such as encouraging leaders and staff to think innovatively can bring short and long term benefits.

Traditional management models are lagging behind, and thinking such as associating innovation with productivity is opening doors for companies in many sectors.

If you’re looking for ways to innovate and increase your company’s productivity, how about betting on a coworking? With solutions for small, medium and large companies, Easy Workspace can offer all the infrastructure and many advantages for you and your team.

Career and children: how to have time for both?

When the family grows and the career demands more commitment each day, is it possible to have time to devote to both?

No mother and no father wants to give up spending time with their children, but we know well that it is at this time that the pocket is the most tight and career-oriented.

It seems an impossible mission, but we will demonstrate that with discipline, planning and a lot of energy it is possible to dedicate yourself to your children and your career at the same time.

Planning in the first place

To cope with a life divided between children and career you have to plan very well. Every minute of the day is important, so weekly planning can be very helpful.

Define the schedules from the moment you wake up until bedtime, in this way you avoid unforeseen events and can schedule yourself for your tasks either at home or at work.

Counting on resources such as an online scheduler or task manager can help you to organize yourself better.

Separate the environments

Working at home may seem like a way out to spend more time with your family, but that’s an illusion.

Staying in the same environment all day can make it harder for you and your family to work.

If you don’t work in your own company or office, choose to look for an option as a coworking, where you can be compenetrated in your work time to optimize your time.

In addition to optimizing your time, you can also see the advantages of coworking for your career, which can help you grow and have more free time for the family.

Quality time

Making a time plan may end up being useless if, while being with your family, you are head over heels in the world of the moon, or worn out.

Quality time means that you should not only be present physically, but enjoy the moments together to do activities and enjoy as a family.

Whether it’s doing a homework with your child, or taking him to the park, in the moments you are together he needs to realize that his mother or father is dedicated to him, and no matter how many hours he spends at work, when you are together the moments are special.

Attention to physical and mental health

With a pulled routine, body and mind care must be doubled. Attention to feeding and sleeping schedules, and care not to exaggerate on caffeine, alcohol or tobacco.

With regard to work and mental health, be aware of your stress level and try to maintain a quiet life in the office.

In addition, identifying the factors that increase your anxiety and trying to control them is the best way to keep your mind in balance.

Conclusion

Being with your family is the best thing in the world, even more so when there are no worries at work preventing you from enjoying those moments.

Try to have quality of life at work and in your home, so you will live more and better and your children will always understand that no matter how little time you spend together, every minute is used to the maximum.

To organize your career and have a space with all the necessary infrastructure to work, count on Easy Workspace. We offer the best solutions for your business to go further and you have time and willingness to enjoy your personal life.

Work and quality of life: how to balance the two

Are you satisfied with your work?

The quality of life at work is a point increasingly raised and essential in companies in recent times. Feeling good in the professional environment is fundamental to achieve positive results and productivity in the company.

The quality of life of someone depends on some factors that collaborate with the physical and emotional well-being from person to person. Whether positive or negative, the emotional context of one or more employees directly influences the company’s performance.

The Human Resources area makes more and more advances to bring well-being to all professionals, but it is still common the accumulation of functions and overloaded routines, with long working hours for both employees and human resources professionals.

According to the research made by the Brazilian representative of the International Stress Management Association, 9 out of 10 Brazilians have work-related anxiety symptoms.

The physical and mental health of managers, their teams, and their HR professionals are decisive factors for them to be able to fully focus on their tasks and achieve their goals, in addition to providing a good organizational climate.

For companies, the quality of life at work is directly linked to the stimulation of good results coming from their teams.

When the quality of life at work is high, other corporate issues are benefited, creating an environment of high productivity and stimulating innovation.

Fundamental tips for you to improve the quality of life in the work environment.

Physical and mental health

Toxic workplaces damage the psychic health of the professional, negative, and stressful environments, where the employee works all the time under pressure, also affects the employee’s physical health.

Job satisfaction

For evolution, engagement, and satisfaction, every employee needs to like the function they are performing and always be motivated in their tasks.

A creative person can feel demotivated by a repetitive task, so it is necessary to know what each employee thinks and how he feels in the context of work.

A good relationship between employees

When interpersonal relations are damaged either by gossip or internal disputes, the whole company suffers.

A very negative work climate and with many disagreements is toxic for the professional and can contaminate all areas bringing insecurity and distrust among employees.

Good working environments with healthy relationships among employees reflect the well-being and harmony of an organizational climate with people of different temperaments and personalities.

Organizational climate

Just as the climate at work reflects on the worker’s life, his behavior within the company and even his external problems are factors that interfere with the organizational climate.

Companies must have transparency in their actions and create programs and projects that aim to stimulate the well-being of their employees.

Career opportunities and feedback

Companies that offer growth opportunities have more motivated professionals.

Knowing that you have chances to evolve within the company and develop your career are incentives that guarantee the effort.

It is essential for a good manager to maintain a feedback culture and have good communication with his team.

The ideal is to let your employees always know their qualities and points to improve, but remember: make criticism in private, directly with the person and praise in public.

Quality of life is a concept that should be sought in all areas of our lives, including work.

Are you satisfied with your work environment?

Do you have suggestions on how to improve interpersonal relationships in the company?
Do your part to provide you and the people around you with a healthy, stimulating and positive environment at work.

Você sabe o que é um Nômade Digital e como se tornar um?

A digital nomad is a professional who works online and does not need his presence in an office.
With a good connection, he can do his work from anywhere in the world. It is a great option for those who work with digital marketing, design, photography, content production, writing, and freelance professionals because it is not a conventional work routine.

You can work at your home, at the beach, at a café, as long as you have a good internet connection.

The digital nomadic lifestyle is also a good choice for those who give private lessons or online courses. A musician who teaches guitar playing, a financial management class, language teachers, who can even interact with students from all over the world.

In spite of the works mentioned above, there is no limit to enter this market. The newest video calling and instant messaging services – like Skype and Zoom and WhatsApp – provide a space to serve your customers and manage a job without you having to be physically present at a specific location.

Advantages of being a digital nomad

Freedom in routine and lifestyle

The flexible routine of the digital nomad brings much happiness and quality of life to these workers.
Many professionals in this market only work in areas of their interest.

Digital nomads can do their own programming.  For example, people who prefer to work at night can do their work at the time of their choice as long as they meet their deadlines.

Work from anywhere

Your only limit for choosing where to live is good internet access. Your work can be done in the heat of the coast or in a large urban center. The location of these professionals does not matter, so nomads can live anywhere in the world.

Make money on the internet

With experience, it is possible to have good productivity and earn more and more.
The more qualified your work, the higher your income.

Disadvantages of being a digital nomad

Hard work and unstable life

Particularly at the beginning, you will encounter many difficulties. The nomadic work is not a vacation period or a sabbatical retreat.  To earn some money you will have to work many hours a day.

Most digital nomads do not have a permanent contract. You will always have to win new clients, because the income will never be guaranteed. Every month is a different situation and you will have good and bad periods.

The same goes for accommodation and housing, so it is important to have a reservation.

Social life

If you change constantly and meet new people all the time is very good, but of course, you will also be saying goodbye to people often. Besides often staying away from your family, the digital nomad doesn’t have much time to establish solid relationships and friendships.

Benefits of a permanent contract

The digital nomad works in complete solitude, there is no substitute for example if he is sick to work, or an agreement offered by the company. It’s you for you.

Are you interested in working with more freedom and meeting new people and places? Be a digital nomad.  Start with small experiences, and adapt to the best routine model for you.

Because the coworking experience transforms any career

Have you ever heard of coworking? Coworking is an area where shared offices work, used by professionals from different areas. Coworking is for everyone and works for many types of companies, no matter if these are small businesses, startups, or large companies.

These new working environments are a reality that is growing all over the world and are here to stay.
But it’s not only companies that benefit from the infrastructure and personalized services offered by a Coworking.

Working in a coworking environment can transform your career.

Coworking as a trend. Coworking is a model that is increasingly popular around the world.
In addition to the reduced cost of allocating a place to your office, or to the company you work for, the shared space and routines become collaborative and democratic.

As many professionals and companies meet in one place, where everyone coexists and carries out their projects, you will meet several people and realize a powerful networking and promising environment of constant exchange of information and knowledge that will bring many more experiences and new paths for your career.

The advantages of coworking

This work organization model is advantageous for freelancers, startups, micro, and small companies and is a very economical option. In a shared office, you or your company will have low fixed costs such as water, electricity, telephone, taxes, cleaning, etc..

To install yourself in a shared space, just choose a good monthly plan or for hours worked, take your computer and work normally, the coworking is an organizational model without bureaucracy, being the easiest way to get a business address.

The connection between companies and collaborators creates a flow of professionals and talents, besides a sense of community. The chance that “your office neighbors” will be your next business contacts or even potential customers is great in a coworking environment.

Moreover, you can have access to different professional experiences.

Occupied by professionals from different areas and companies, these spaces have practically no competition or rivalry and are usually very friendly and easy to work with and relate to.  The concept of a shared office can open many doors for you, besides being a stimulating space for new ideas, business, and investments.

When companies use part of their team working and interacting in a shared environment, they can use the fixed or rotating system, allowing collaborators to have experiences with professionals from other companies.

A company that seeks to stand out being updated with what happens in the world and attentive to innovations, certainly gets a positive perception of its investors and suppliers, and invite them to meet and participate in this more creative and open space, can strengthen business relationships.

Brand positioning: how it can help you grow

Brand positioning or branding is how you want to be remembered and recognized by your customers.

Your branding strategy or even rebranding should be the center of attention in your planning for you to sell more and build credibility and confidence in the market.

This strategy allows you to win the admiration of your audience and fix the advantages of your service or product in the customer’s mind.

Brand positioning is simply about the public’s perception of a brand. These strategies are used by leading companies and can help you to have clarity about your business and define how you want to be remembered in the market.

After all, how does brand positioning work?

Brand positioning is a branding strategy that focuses on the perception of its clients about the brand and not its products or services.

To ensure the audience and conquer a unique space in the imagination of your customers, you need to know very well the profile of your target audience.

You need to have a clear image and decide what image you want your company to convey. Create a real union between the values and solutions proposed and the personality of your brand, with the feelings and affective memories of the public.

No matter what kind of business or market your company is inserted, brand positioning is the place your brand occupies in the public mind, a place that will be overlooked also by your competition.
If your brand doesn’t detach itself or presents differences in relation to the others, your clients can end up opting for the concurrent.

How to find the strength and marking points of your business?

Map some points that can help you to understand your public and your brand.

Know for whom the product is intended.
You must know your target audience very well. Create a persona, as if you were an ideal customer. Try to know your gender, age, social class, where you live, consumption habits, pain, and dreams of your audience. Understand what is the public’s greatest desire that you will meet.

The more you know about your public, the more assertive will be your brand positioning.

Understand the problem that your product or service solves. When it comes to making your branding, it is essential to know what are the characteristics that differentiate your product.

It is essential that you understand what your customers’ problems your business can solve.

These advantages and benefits brought by your product or service need to be directly reflected in the positioning of your brand.

What differentiates you from your competition?

Besides knowing everything about your product and its audience, it is essential to always study and understand the context or market niche in which your company is inserted.
It is necessary to understand and know the market behavior, the public, and your competitors.

Start now to plan how you want your brand positioning. With good branding you will satisfy and retain more customers and attract more public to your brand!

Lose the fear of entrepreneurship with these 5 tips

Everyone feels fear at the time of making your first venture, and fear is part of leaving for an idea of yours, entering a new and unknown world, so we have organized 5 practices for you to better deal with this feeling that will leave you more focused and stimulated.

1. Planning

No matter the market or branch is chosen, those who intend to invest and want to undertake need to do a lot of planning.

Invest in knowledge and participate in courses, events, lectures about your market, and entrepreneurship.

Part of this planning is the size of your willpower and your effectiveness in efforts. Study your field of action a lot, read books, websites, and specific magazines, study the existing market, and its possible competitors.

Talk to professionals and entrepreneurs who work in your field, these conversations are usually more open and provide information that is not in courses and books.

Having focus and objectives increase the chance of your venture going well.

2. Understand the impacts and risks

It is essential to understand how the risks of starting an enterprise will affect your life and will never allow you to stop studying at any stage of your life.

Always be up-to-date, an assessment is important to identify what the biggest risks will be, what can get out of control, analyze every impact you may have on the journey, and prioritize threats.

Risks can be very high in the entrepreneur’s world, but the more you risk, the greater the possibility of growth.

3. Self-confidence

To kick-off, you need to be on your head and chest and look at the ball to hit the target you want. You can’t make sales and win customers without confidence in your work.

Your self-confidence will be directly related to the confidence and credibility of your enterprise. The study, experience, and believing in you are part of the growth of your self-confidence and the fulfillment of your fears.

4. Seek honest validation from those you trust

At the beginning of an enterprise, a common mistake is to feel insecure, seek approval, opinions, and validation of all possible means.

The most appropriate way to master your fears and overcome your internal debates is by sharing your ideas with people in whom you have confidence and who are sincere enough to criticize you honestly and not just see the positive points of your project.

5. Do what you like

Having an affinity with what you are doing will lessen your fears.

It is important to know what is the best deal for you before even researching the market, choose an investment in a job that is related to your personal tastes as well as your professional talents.
Liking what you do certainly increases your focus and chance for effectiveness in your professional actions.

People always have good ideas, but few of them put them into practice, and you have an idea and see the opportunity, being afraid at the time of making your first venture is normal and is part of the process, but you should not give up.

Identify the factors that prevent you from dodging the fear of undertaking and starting your own business. The realization of the dream of having your own business is the ability to make big steps and changes, and this is much bigger than any fear. Remember, instead of being afraid to undertake, accept your obstacles, and embrace your professional learning in the beginning of the enterprise!

If you are looking for the perfect place to start your entrepreneurial project and make your business grow, Easy Work Space is the solution. We offer the best infrastructure, differentiated environments, and many advantages that only those who are part of our community can enjoy.

How to make virtual meetings more productive?

The technology is more and more modern and the internet is getting faster, which allows virtual meetings to be made through videoconferences with applications such as Zoom, Microsoft Teams or Google Hangout.

We are in a reality of working more and more at home or remotely, and in the rush of the day at work is meeting after meeting.

Even though virtual meetings are becoming more and more common, working at a distance is every day an adaptation.

Here are some tips to make your virtual meetings more productive.

Attention to details

Before you start an online meeting, always check up on your transmission equipment: camera, microphone, lighting. Be clear in the microphone and always be a little more whimsical in your diction and always announce your arrival and be clear when you are leaving.

Schedule the meeting well in advance

With so many people working remotely, the meetings are fundamental organizational items in the company’s operations and meetings of different teams and several projects are happening at the same time.

So, make sure in advance that all the employees you need to be present at the meeting have their agendas available.

Create meeting rules

In meetings at a distance with several participants, it is easy that the meeting ends with lost people, parallel conversations, or even unintentionally interrupting themselves.

To avoid these setbacks, create a list of agendas or topics that follow a logical and clear order, to help the organization, you can also create roles among members.

Straight to the point

Don’t be late and during the virtual meeting always keep an eye on the clock. Think about your arguments before the meeting to get to the point quickly.

Divide your arguments into, presentation of the problem, expose your proposals and alternatives and finally ask for the opinions of other collaborators to help you in your solution. Talk less to tell your ideas.

Have proactivity

During the meeting take the initiative to start talking and break the silence. Without taking the chance of anyone speaking and exposing your ideas, it is possible to take the lead as a kind of mediator or teacher, especially if it is a meeting presented or taught by you.

Call the other employees to speak and ask for opinions, be aware of the signs that the other wants to speak, establishing a fair and relaxed environment, fluid, and without embarrassing silences.

Give everyone a chance to speak

Not always the participants of the online meeting are visible and, many, participate only by audio, so it is normal for these people to be more silent and get lost more during the meeting.

To make sure everyone participates actively in the meeting, create a list of everyone present, be aware if someone has not had their chance to speak and share their points, expose their ideas and suggestions, and make sure that this person receives attention and gets their opportunity to speak as well.

Start the meeting with relaxing and connection

In the physical office, it is very common that people together in the meeting room have a moment of relaxation, and in remote work, it is good to start the activities with a little proximity and joy.

Relaxing in the initial moments of the meeting, besides uniting more employees, also causes much more engagement in the meeting that is about to happen.

Use those initial minutes for light subjects that would physically happen on the way to the meeting or at that time of the coffee.

As we have seen, to hold a productive virtual meeting, some care must be taken.

The most important thing is to hold your meetings in such a way that their content is being used to the maximum to develop the agenda or train the workforce.

These tips can help your team to concentrate more and get the best out of online meetings and especially optimize time in your company.

If you work remotely and are looking for the ideal environment to develop your activities, get to know Easy Work Space, a company that offers all the infrastructure and exclusive services to make your business take off.